Apto Skincare is now available in 162 CVS stores and online at CVS.com, as it expands its mass market footprint beyond existing retail partnerships with big box stores, Target and Walmart.
The brand is participating in the CVS Beauty in Real Life (BIRL) program, which awards shelf space to personal care brands in the top CVS beauty doors across the nation.
Noemi Manso, head of sales for Apto Skincare, said, "We’re very proud to see our products in CVS. To be selected by them to participate in the Beauty In Real Life program is recognition that we’ve achieved what we set out to do in providing quality, clean, and affordable skin care for all. CVS is also extremely popular with our core target audience - busy women - so the synergy is strong. We’re excited that it’s now even easier for moms and other women who are always on the go to take care of their skin, even when they’re always busy taking care of everyone else."