The brand's assortment will include a variety of best-sellers, spanning across their iconic Truth Collection, which features the multi award-winning Banana Bright+ Eye Crème and Pout Preserve Peptide Lip Treatment, Strength Collection, inclusive of their hero Strength Trainer Peptide Boost Moisturizer, Transform Collection and more.
New product launches and exclusives set are to debut throughout 2024.
Brand founder Ole Henriksen says, "It is an honor to partner with Ulta Beauty for Ole Henriksen's next retail chapter, especially as we both share a joyful approach to beauty. Our mission at Ole Henriksen is to deliver joy and results in every bottle, and we love that Ulta Beauty is equally as passionate about helping people spark, embrace, and find joy through beauty. I'm very proud to see my brand launch with Ulta Beauty, ensuring the intentional and efficacious formulas we produce can be celebrated and enjoyed by even more people across the country."
Senior vice president and general manager of Ole Henriksen , Sarah Koch, said, "We are honored to partner with Ulta Beauty to champion Ole Henriksen's next retail chapter. From the guests' demand for our presence within Ulta Beauty's offering, to our synergy across brand vision and shared dedication to providing consumers with a joyous experience, this momentous partnership provides the opportunity for an expanded network of individuals to experience the transformative results of our products. As we approach 2024, we look forward to many exciting launches, initiatives, and activations that will make our partnership with Ulta Beauty impactful for all."
Penny Coy, vice president of merchandising at Ulta Beauty, said, "At Ulta Beauty, we're committed to bringing the best and brightest brands to our assortment and providing our guests with solutions that meet their every need. Ole Henriksen is a shining example of this and we're proud to partner with Ole and his team to bring his beloved brand to more beauty enthusiasts. With its proven formulas, award-winning products and transformative results, we're giving guests what they want, and in some cases, what they never knew they needed, now with even greater access in more than half of our stores across the country and on ulta.com. We look forward to inviting new and existing fans to discover Ole Henriksen at Ulta Beauty in the new year."