OleHenriksen is relaunching the brand with four streamlined franchises to target specific skin care concerns while focusing on the brand’s Scandinavian roots.
The collection of products has been streamlined from 10 to four color-coded lines based on skin concern. The lines include three trusted collections and the addition of the Balance collection, which focuses on oily skin.
The four product lines include:
- The Truth Collection: Brightening, anti-aging and all-day hydration
- The Transform Collection: Evens skin tone and texture
- The Nurture Collection: Intensely hydrates and nourishes dry and sensitive skin
- The Balance Collection: Controls oil and refines pores without stripping skin