Ulta Beauty, the largest specialty beauty retailer in the U.S. market, is launching Ulta Beauty World, an immersive beauty event debuting in San Antonio, TX, on April 26, 2025.
This one-day-only event invites beauty enthusiasts to explore the best in makeup, skin care, hair care and wellness through exclusive experiences, live tutorials and brand meet-and-greets.
The event aims to celebrate the power of beauty to connect and inspire, offering attendees a chance to discover top products, customize beauty goodies and enjoy curated swag bags packed with more than $1,000 worth of essentials.
Passes are on sale, with limited availability.
“We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together,” said Kelly Mahoney, chief marketing officer at Ulta Beauty. “With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never before–offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us. We’re thrilled to welcome beauty lovers of all generations and celebrate the very best of beauty in a truly unforgettable way.”
