Cloud Haircare, the affordable luxury hair care brand founded by the team behind It's a 10 Haircare, is continuing its rapid national rollout across both retail and e-commerce channels, with availability on Amazon alongside new launches at CVS, H-E-B, Giant Eagle, and an upcoming expansion to Sally Beauty in April 2026. The expansion builds on Cloud's growing retail footprint, including its existing nationwide presence at Walmart, further cementing the brand as a major force in modern hair care.
Following strong early demand since its debut, Cloud Haircare is now available in 2,700 CVS locations nationwide, 150 H-E-B stores and 150 Giant Eagle stores, bringing its salon-quality, clean formulas to even more consumers where convenience meets value.
With the upcoming launch at Sally Beauty, a leading destination for hair enthusiasts and professionals alike, Cloud is extending its reach into the specialty beauty channel while continuing to scale at retail. In addition to its growing brick-and-mortar presence, Cloud Haircare continues to see strong momentum online through Amazon, offering consumers nationwide easy access to the brand's affordable luxury hair care solutions.
"Launched with the mission of making luxury hair care accessible to everyone, Cloud has seen incredible momentum across every channel we've entered," said Carolyn Aronson, Co-Founder of Cloud Haircare. "Expanding with trusted retailers like Amazon, CVS, H-E-B, Walmart, Giant Eagle — and soon Sally Beauty — allows us to meet consumers exactly where they shop while continuing to deliver the high-performance results they expect."
Cloud Haircare has quickly built a devoted following for its high-performance, nutrient-rich formulas designed for all hair types. The brand's collections deliver hydration, strength, body, and shine without weighing hair down – all for under $10. Each product is vegan, gluten-free, paraben-free, SLS/SLES-free, and packaged in sleek bottles made with post-consumer recycled materials.
Most recently, Cloud Haircare introduced its newest innovation, the Glow Collection, a four-product lineup including a Shampoo, Conditioner, Texture Crème, and Texture Spray. Designed to deliver visible shine without weight, the collection provides lightweight hydration, smoothness, and radiance without buildup or a greasy finish. Further reinforcing Cloud's commitment to accessible luxury, every product in the Glow Collection is priced under $10.
"The response has been undeniable," said Jeff Aronson, Co-Founder of Cloud Haircare. "Consumers are looking for products that perform like prestige but fit seamlessly into their everyday routine and budget. Seeing Cloud expand across Amazon, CVS, H-E-B, Giant Eagle, Walmart, and soon Sally Beauty reinforces that we're delivering exactly what today's hair care shopper wants."
Cloud Haircare continues to gain traction while expanding strategically into new categories and shopping destinations. Each product features signature scent profiles designed to delight the senses, and bottles will now include scratch n' sniff panels so consumers can experience the fragrance before purchase. The upcoming April launch at Sally Beauty marks the brand's next chapter, introducing Cloud to a highly engaged beauty consumer seeking professional-grade results without compromise.
