Target Beauty Studio, a new in-house, elevated shop-in-shop concept at Target, will launch in more than 600 stores and online this Fall, with plans to expand. The reimagined destination within Target's beauty department is designed to spotlight prestige beauty brands. Welcoming more than 60 new-to-Target brands that meet a demand for elevated, prestige products and trend-driven innovation across skin, hair, fragrance and cosmetics.
This expansion rounds out Target’s total beauty assortment, giving guests everything they need to build their routine.
“With Target Beauty Studio, consumers will discover incredible prestige brands, an elevated experience, and personalized support to easily find something new and exciting every time they shop at Target,” says Amanda Nusz, senior vice president of merchandising, essentials and beauty. “Shopping for beauty is all about inspiring confidence and creativity, so we’re curating an assortment and creating an experience that will help guests feel their best.”
Within Target Beauty Studio
- Exclusive prestige and emerging brands: A thoughtfully curated mix of more than 80 global, prestige and emerging brands with over 60 brands completely new to Target. The assortment is intentionally built around what shoppers are looking for in beauty, including exclusive launches that can only be found at Target.
- Discovery moments built around what’s trending: The space is designed to guide guests naturally through the experience, making shopping feel more informed and fun. Specialty-level displays help brands and products stand out and truly shine. Signage makes it easy to understand what’s new, what’s trending and what’s only at Target — while breaking down trends, ingredients and brand stories in simple, approachable ways. From new launches to emerging brands with unique points of view, the space helps demystify prestige beauty and makes it feel more accessible and welcoming.
- Dedicated beauty team members: Knowledgeable team members will be ready to answer questions, offer personalized recommendations and help guests find their next favorite product. Whether someone is trying a prestige brand for the first time or refining their routine, the support will be approachable, thoughtful and tailored to their needs.
- Loyalty rewards designed for beauty lovers: Beauty-specific Target Circle rewards recognize and celebrate guests for discovering and shopping beauty at Target, giving them even more reasons to come back.
- Seamless store to digital experience: All Target Beauty Studio products will be available both in store and online, so guests can move effortlessly between in-store exploration and Target.com or the Target app — discovering products through social inspiration and influencer moments, earning rewards through Target Circle, and shopping beauty whenever and wherever inspiration strikes.
The future of beauty at Target
Now when guests shop beauty at Target — across the entire department — they can easily explore everything from everyday essentials to premium favorites, making it easier to build a routine that fits their life and their budget. Target Beauty Studio creates a shopping experience that feels seamless, exciting and connected.
This is just the beginning of a new era for beauty at Target, and a first look at what guests can expect from Target Beauty Studio, with even more to share soon.
