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Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites

Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.

The kids love Ulta, shopping in stores, e.l.f. and, increasingly, fragrance.

US Teens' Beauty Spending Jumps 8% vs Last Year

Color cosmetics are the top sector teens are spending on. That said, fragrance spend has spiked 23% year-over-year.

Piper Sandler Companies' 46th semi-annual Taking Stock With Teens survey in partnership with DECA has found that respondents' annual beauty spending now totals $324.

Makeup, Sephora, e.l.f., Specialty Beauty Retail Win in New Teen Survey

As in earlier surveys, e.l.f. Beauty, Inc. was the top cosmetics brand among surveyed teens, increasing 13 points year-over-year to a 29% of females.

Ulta holds a 42% share of teen beauty shopper preference, the largest among all retailers, and 'held the strongest beauty loyalty membership at 62% of female teens with a membership,' per the survey.

Gen Z Survey Shows Jump in Beauty Spend, Daily Makeup Use

Unsurprisingly, TikTok's popularity with teens jumped 400 basis points from spring 2022, taking a 38% share, while Snap fell 100 basis points to a 30% share.

Color cosmetics spending leapt 32% year-over-year, totaling $123, surpassing skin care for the first time since 2020.

Teen Survey Reveals Gen Z's Beauty Spend Growing

Color cosmetics have eclipsed the skin care sector for the first time since 2020.

Teen beauty spending has hit new highs, but the vast majority have a pessimistic outlook on the economy.

US Teen Beauty Spend Hits New Record. Their Economic Worries Are Spiking, Too.

New data shows that just a handful of brands have a 20% or greater share of teen preference in their categories, including e.l.f. in color cosmetics, Bath & Body Works in fragrance (which is undergoing something of a comeback) and CeraVe in skin care.

Woman shopping for cosmetics and makeup products at retail store display

Survey Says: Social Media Has A Say in Teen Beauty

For teens, digital engagement stands at the forefront of their spending decisions.

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Gen Z Teens Are Spending More on Beauty

Results from Piper Sandler's 48th Annual "Taking Stock With Teens" reflect a growing increase in spending among American Gen Z consumers.

About 23% of Gen Z and 24% of millennial shoppers have made beauty purchases cross-border within the last 12 months.

Gen Z Beauty Super Fans Will Pay a Premium: New Survey Data

A subset of shoppers are "super fans" of brands and are therefore willing to pay a premium for rare or exclusive products.