Search Global Cosmetic Industry

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Section: Consumers & Markets
The wolf cut experienced a 135% increase in the volume of searches made on Google, per Beauty Pie.
Top 2022-2023 Beauty, Hair, Skin, Body and Makeup Trends
From niacinamide body care to naked nails to lash serums and refillable lipstick, digital data points to a wide range of trends across every category.
Dec 1st, 2022
Under eyeshadow and doe eyes are two of the top Google makeup trends.
Top Beauty Google Searches of 2022: Report
The top trending queries are searches with a high spike in traffic over a sustained period of time within the United States.
Dec 7th, 2022
Vitamin C, retinol and castor oil round out the top three searched ingredients for 2020 so far.
19 Most Searched Skin Care Ingredients of 2020: UK
Vitamin C, retinol and castor oil round out the top three searched ingredients for 2020 so far.
Aug 14th, 2020
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Peach & Lily's Glass Skin Refining Serum
Peach, East Asian mountain yam, hyaluronic acid and more go into this serum to help achieve "glass skin," in which skin appears poreless, illuminated and translucent.
Oct 8th, 2018
Bad Ace's Citric Punch includes two skin care products.
Bad Ace for Men Launches Citric Punch Line
The men's skin care brand has launched a face wash and moisturizer in a lemon and menthol scent.
Jul 12th, 2021
Face serums, in particular, have surpassed foundations to become the top product format, reflecting a shift toward skin care-focused routines.
Hyaluronic Acid and Face Serums Lead the Way in Beauty Industry Trends
Face serums, in particular, have surpassed foundations to become the top product format, reflecting a shift toward skin care-focused routines.
Feb 21st, 2025
“About four years ago, brands were coming under fire for using the term anti-aging, but now consumers from age 15 to 55 seem to be purchasing beauty products in pursuit of reversing the clock or preventing it from ticking,” said Cult Capital brand investor Christine Holcomb; photo by Marcin Jozwiak.
The Return of 'Anti-aging'
With consumers embracing well-aging at every life stage, brands and ingredient firms are unleashing a flood of new innovation targeting emerging concerns.
Jul 1st, 2022
The index weights Instagram followers, hashtags and engagement rate, as well as monthly organic traffic, to arrive at its rankings.
2022's Top Beauty Brands, Retailers and Sustainability Leaders: Cosmetify's Index
Florence by Mills was 2022's hottest new beauty brand.
Dec 15th, 2022
Olay Asks: What is an Ageless Woman?
The Multi-Decade and Ethnicity (MDE) study reveals biological commonalities among a subset of women who look exceptionally younger than their age.
Jun 17th, 2015
Allured magazine highlighted several makeup looks that should 'be on your radar' in 2024, including doll-like blush on the apples of the cheeks.
Trending: 8 Makeup Looks for 2024, Kylie Cosmetics, Azelaic Acid Serum and More
Our weekly "Consumer Pulse" video on the socials uncovers growing cosmetic-related searches across the web. Now trending are: Kylie and IT Cosmetics, azelaic acid serum, aesthetic makeup, red wig, forehead reduction and eight 2024 makeup predictions.
Jan 3rd, 2024
Some brands who made the list more than once include The Ordinary, NARS and Benefit. Photo: money.co.uk.
The UK 2021 Beauty Index
The index includes skin care and cosmetics products with factors such as popularity, price and cruelty-free playing a big part in consumer decision making.
Jan 28th, 2021
While “clean beauty”, “microbiome”, and “water-free” may be buzz words among professionals regular consumers don’t pay as much attention to them, as compared to labels that suggest that a beauty product is safe.
Singapore's Top 10 Trusted Brands
A new study shows that consumers are more likely to purchase beauty products with labels that indicate that they have been tested by dermatologists, are paraben-free and are tested on sensitive skin.
Oct 7th, 2020
Japanese virtual anime vocaloid Hatsune Miku has inspired cosplay, not to mention shampoo/conditioner and cosmetic lines,
Trending: Miku and Trixie Cosmetics, Powergrip Primer and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Miku Cosmetics, cosmetic bag Golden Apple, Trixie Cosmetics, power grip primer, #nailembellishments and #watermelonmakeup.
Dec 3rd, 2023
#Sunsethair registered more than 104,000% growth, week over week, and can be described as an orange- and yellow-dyed balayage look.
Trending: DOA Kozmetik, Sunset Hair, Makeup Flashback, Hyperpigmentation and More
Our weekly "Consumer Pulse" report uncovers trends in cosmetic-related searches across the web. Trending now are: DOA Kozmetik, makeup flashback, Kylie Cosmetics Power Plush Foundation, depigmenting serum, blackhead vacuum, sunset hair and others.
Jan 18th, 2024
Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.
Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]
Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.
Jun 9th, 2025
It Cosmetics is in our headlines again, with searches on 'It Cosmetics Concealer' up 250%.
Trending: Bye Bye Under Eye Concealer, Madara Cosmetics, Looks Maxxing, Male Beauty and More
Our weekly "Consumer Pulse" report uncovers trends in cosmetic-related searches across the web. What's hot? Reggie Wells makeup, Makeup Forever #108 Brush, It Cosmetics Bye Bye Under Eye Concealer, Madara Cosmetics, looks maxxing, male beauty and more.
Jan 12th, 2024
Searches for 'Betty Boop makeup' are up 950%, per Google Trends.
Trending: Betty Boop, Sash Cosmetics, Zhixi, Dakami Black Ginseng Melasma Cream and More
Our weekly "Consumer Pulse" report on the socials reveals trends in cosmetic searches. Hot topics now are: Sash Cosmetics hand cream and mask, mystery box and Zhixi, Betty Boop makeup, Dakami Cosmetics black ginseng melasma cream, CosRx, geode nails, ...
Feb 9th, 2024
The tag #moringacapsules has more than 9,300 posts on Instagram. While this in reference to ingestibles, moringa is part of a larger metatrend that might be worth watching for cosmetics.
9 Top Trends in Beauty: Linda Seidel, 'Toxin-free' Insight Cosmetics, Moringa, #Greenshampoo and More
Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Bubbling to the top this week are Linda Seidel corrective cosmetics, Insight Cosmetics' 11 "toxin-free" serums, moringa metatrend, #deadhair, #greenshampoo and more.
May 29th, 2024
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