According to recent insights from Daash Intelligence, hyaluronic acid is dominating the beauty industry as the leading active ingredient, holding 12% of the market share. This powerhouse is followed by vitamin C, niacinamide, and peptides, which together account for 17% of the ingredient market share. Among product formats, face serums and moisturizers are surging in popularity, now representing nearly 11% of the total unit share in the market, with a notable average price of $61.50.
Face serums, in particular, have surpassed foundations to become the top product format, reflecting a shift toward skin care-focused routines. Within the face serum category, vitamin C holds a significant 20% market share, while niacinamide and hyaluronic acid lead with 29%. These trends highlight the growing consumer demand for active, targeted skin care ingredients and products designed to deliver results.
Daash Intelligence attributes this growth to evolving consumer preferences for effective, science-backed formulations. The rise of face serums aligns with the broader trend of consumers prioritizing skin care over traditional makeup, favoring products that improve skin health and appearance.
Methodology
Daash Intelligence reportedly uses an AI-driven approach to modeling sales performance, market share, and emerging beauty trends. By analyzing data from research panels, tracking search and site traffic, and incorporating public data about brands and products, Daash provides a comprehensive view of consumer shopping behaviors and the most popular products in the market.
