Top 2022-2023 Beauty, Hair, Skin, Body and Makeup Trends

The wolf cut experienced a 135% increase in the volume of searches made on Google, per Beauty Pie.
The wolf cut experienced a 135% increase in the volume of searches made on Google, per Beauty Pie.

Beauty Pie recently unveiled the top hair care, skin care, makeup and body care trends of 2022 and 2023*.

Across categories, the top 10 trends of 2022 were:

  1. Wolf cut 1,901,338,504 engagements
  2. Graphic eyeliner 1,600,300,338
  3. Mewing 1,500,265,231
  4. Skin barrier 1,500,225,656
  5. Brow lamination 1,303,579,028
  6. Mermaid hair color 771,705,913
  7. Niacinamide 655,606,020
  8. Slugging 493,556,963
  9. Lash serum 418,555,028
  10. Copper hair 356,147,706 

The top 10 skin care trends of 2023 were:

  1. Chebula 922% (increase in the volume of searches made on Google)
  2. Peptide lip treatment 442%
  3. Lash serum 75%
  4. Lip sunscreen 72%
  5. Refillable skin care 42%
  6. Ceramide serum 30%
  7. Electrolytes 29%
  8. Peptide moisturiser 28%
  9. Skin barrier 27%
  10. Skin cycling 26%

The top 10 makeup trends of 2023 are:

  1. Coquette makeup 1,690%  (increase in the volume of searches made on Google)
  2. Doe eye makeup 122%
  3. Lip stain 53%
  4. Avril Lavigne makeup 39%
  5. Refillable lipstick 29%
  6. Stick-on gems 27%
  7. Glam grunge makeup 25%
  8. Skin tint 23%
  9. Popsicle lips 15%
  10. Barbie makeup 11%

(Editor: The Barbie trend may in part be due to the viral release of set photos from the forthcoming film featuring the iconic Mattel doll.)

The top 10 hair/hair care trends of 2023 are:

  1. Butterfly haircut 12,432% (increase in the volume of searches made on Google)
  2. Octopus haircut 6,104%
  3. Jellyfish haircut 1,185%
  4. Spiky bun 257%
  5. Wolf cut 135%
  6. Twist knot bun 89%
  7. Scalp serum 47%
  8. Frame haircut 24%
  9. Loop braids 19%
  10. Barbie hair 3%

(Editor: The Barbie trend may in part be due to the viral release of set photos from the forthcoming film featuring the iconic Mattel doll.)

Finally, the top five body care trends of 2023 are:

  1. Mewing 62% (increase in the volume of searches made on Google)
  2. Collagen supplement 34%
  3. Niacinamide body wash 25%
  4. Naked nails 9%
  5. Ashwagandha 6%

*Methodology: Per Beauty Pie, "To determine 2022’s biggest trends, the total number of Pinterest boards, Instagram hashtags, TikTok hashtag views and the average annual Google search volume (in 2022) were combined for hundreds of the biggest trends in beauty right now–across makeup, skin care, body care and hair care. Each trend’s total engagements score was then sorted from highest to lowest, and the top 25 trends with the largest totals made the top 10. To calculate the biggest up and coming trends for 2023, the experts analyzed year-on-year Google search data for each of the trends, comparing the average annual volume over the past 12 months (September 2021-August 2022–this is the most recent data available) with the previous 12 months (September 2020-August 2021) to reveal which are seeing the biggest percentage increases in searches. All data correct November 2022."

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