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Type: Article

Section: Ingredients > Launches & Claims

Justifying Skin Care Claims

Product claims sell skin care, yet increasingly savvy consumers are questioning whether these claims really stand up to scrutiny. What are the challenges facing beauty brands in making claims in various markets?

Chemical Reaction: The Basics

Questions from a high school student aptly reflect issues raised by both consumers and new entries to the industry. Answering these questions yields a better understanding of the industry and forecasts its future.

CES is filled with a range of leading-edge tech, but little of it makes an impact on the beauty marketplace. Why?

5 Reasons High-tech Beauty Isn’t Taking Off

And five ways we can make it happen.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

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Read the Label: Guerlain L’Essentiel Natural Glow Foundation

"It’s interesting to me that this foundation contains fragrance but I expect nothing less from the Guerlain fragrance house." Read more from Rachael Polowyj on this product, its ingredients and her in-use experience.

The Future of Big Data and Beauty: Data Driven Beauty

Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?

According to a May 2024 Exploding Topics Report, “Search volume for ‘sustainable beauty’ is up more than 200% since 2019.” At the same time, clinical beauty has begun to eclipse pure-play “clean” beauty.

Future-forward Sustainable Beauty Ingredients: What's Next?

New innovation is merging performance and eco-friendly credentials to generate consumer-winning claims across categories.

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