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25 Results
Type: Article
Section: Retail
Digital/E-commerce
How to Level the Playing Field with Ecommerce
Searchability, content quality and product availability create new competitive dynamics in the US mascara, lip stick and nail polish segments.
News
May the Force Be With You
Learn about how connecting with consumers on a one-on-one basis has power, but also requires care and strategy.
Digital/E-commerce
What Walmart Is Learning from Its Beauty Box Program
Five years into the beauty box boom, Walmart offers new opportunities for brands and cost-conscious consumers.
Brick and Mortar
[update] US Prestige Beauty Q1 2021: NPD
"The positive news is that fragrance, skin care, and hair posted growth against 2019, a more accurate representation of industry sales."
Brick and Mortar
Perfumania Expands Its Doors
Brands struggling financially could learn a lot from companies expanding their doors through 2009, especially during challenging economic circumstances.
Color Cosmetics
Year-end Prestige Beauty Sales Preview
Consumers flocked towards natural brands, toners and clarifiers, and false eyelashes; less so lip color and candles, per a report from The NPD Group. The group also provided a sneak peek into the holiday 2018 market.
Brick and Mortar
Inside Winky Lux’s Instagrammable Store Experiences
Product-themed installations create a unique physical retail footprint for the social media age.
Brick and Mortar
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
Devices/Tech
Beauty’s Augmented Reality Future
The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.
Event Coverage
Live from New York: ICMAD Names 2008 Young Designer Award Winners
Student finalists stem from the Fashion Institute of Technology, the Savannah College of Art & Design, and the American Academy of Art.
Color Cosmetics
Taking Risks for Better Beauty with Maybelline New York and CEW
Execs from Maybelline New York walked through the importance of brand building, new product development, marketing and market development and much more, highlighting key partnerships and star products, at a CEW Women and Men in Beauty Series event in New York.
Event Coverage
CEW Welcomes Andrea Jung
Avon's CEO shares insights on consumer relationships, specificity of channels, marketing through trust and the leadership required in expanding into new markets, saying "the vehicle and the pride is the brand."
Digital/E-commerce
Belief in a Mission: Avon Marks 125 Years
As Avon marks its 125th anniversary, we consider the history of one of the industry’s biggest names, its business model and its relationship with consumers. Various Avon spokespersons answered questions for GCI.
News
Effective Sampling Strengthens Brands
Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.
Packaging
Leading Luxury
Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.
Launches & Claims
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Digital/E-commerce
Getting the Gen Z Beauty Consumer Mindset
A checklist for these demanding, digital and diverse post-millennials.
News
Live From New York: HBA Addresses Industry Trends
Speakers address well-being, advances in science, antiaging trends, prestige packaging and more.
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