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Section: Ingredients > Launches & Claims

Is Your Product Label Costing You Sales?

A Nielsen analysis finds that transparency is a strategic driver of growth in natural personal care.

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Navigating Cosmetic Claims in the Digital Age

Cosmetic claims are unavoidable and play a key role in the marketing of a product—however, they must follow certain standards to ensure that consumers are not misled.

The species, Backhousia citridora, commonly known as lemon myrtle is reportedly known for its phenolic compounds with tea drinkers and is a popular ingredient in skin care, hair care and home care.

Down Under Enterprises Debuts Organic Lemon Myrtle Oil

The antimicrobial efficacy of lemon myrtle oil allows for its potential use as a formulation preservative and an antimicrobial active in personal care. Other studies revealed it also offers antioxidant and anti-inflammatory functionality.

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Improving Feel, Naturally, with Corn

Corn-derived ingredient fosters natural claims and enhances feel.

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Brenntag, Cambrium Collab to Launch NovaColl Vegan Collagen in European Markets

This collaboration combines Brenntag’s market expertise in ingredient distribution with Cambrium’s biotechnology approach, which integrates artificial intelligence (AI) and precision fermentation.

The IMCD Biotech Beauty 2.0 collection displayed at NYSCC Suppliers’ Day includes a men's facial kit, a dissolvable makeup kit and other featured prodcuts.

IMCD Unveils 10 Concepts in Biotech Beauty 2.0

The IMCD Biotech Beauty 2.0 collection displayed at NYSCC Suppliers’ Day includes a men's facial kit, a dissolvable makeup kit and other featured products.

L'Oréal Targets Sub-Saharan Africa for Growth

According to the company, "We aim to make L’Oréal the number one beauty company in sub-Saharan Africa thanks to our expertise, which enables us to offer consumers in the region innovative, affordable, high-quality products that match their expectations and needs.”

Gluten-free Claims in Beauty Beginning to Rise

Already a hot claim in the food and beverage industry, “gluten-free” is making inroads as a popular beauty option now too, according to Mintel.

L’Oréal Unveils New Indian Research and Innovation Center

The new center will represent a €140 million investment from 2011 to 2016 to better understand beauty needs of Indian consumers and develop products especially for them.

Bell, Mintel Focus on Top Fragrance Trends to Look for in Beauty

At its 2013 Fragrance Workshop, Bell Flavors & Fragrances discussed a range of topics affecting fragrance in the beauty industry, as well as looked fragrance in candles and olfactive descriptions.

HBA Technical Conference

HBA held its annual Mid-year Technical Conferences at New York City’s Crown Plaza Hotel. Drawing on the latest scientific research in antiaging and natural beauty, findings were presented from luminaries...

Brands providing care for underserved shoppers will be increasingly tasked with delivering proven claims; at the same time, industry research and ingredient development will need to take into account the needs of every skin and hair type, as well as life stage.

7 Beauty Predictions for 2025

From clinical inclusivity to sustainable packaging scrutiny to novel biotech, the year to come will be pivotal for the industry's trajectory.

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Read the Label: Bakel Gentle Wash Soothing Cleansing Gel

The formula is infused with soothing witch hazel, along with hydrating glycerin. It is reportedly gentle enough for even sensitive skin.

Unilever Collaboration Discovers New Links Between Youthful Appearance, Health and Longevity

A new study on aging and appearance led by scientists from Unilever and Leiden University Medical Center in the Netherlands has discovered that women who look younger than their years tend to have lower blood pressure.

The Beauty of Water

Mintel’s Chris Lindsley offers a preview of the topic he will present on as part of the 2013 in-cosmetics Marketing Trends education program—water and beauty products.

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

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Burt's Bees Faces Class Action Suit Over 'Natural' Pet Shampoo Claims

Burt's Bees is facing charges of alleged deception through marketing related to its animal shampoos and conditioners that claim to be 99.7% natural but whose ingredients, according to the plaintiff, are mostly synthetic.

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Read the Label: Shiseido Waso Quick Gentle Cleanser

Shiseido's Waso Quick Gentle Cleanser is an alcohol-free, oil-free, honey-gel cleanser that claims to foam without water to remove makeup, dirt and excess oil. This column reviews the ingredient list for claims substantiation and functionality.

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