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Section: Ingredients > Testing

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.

Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game

“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."

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Package Design Research: Your Expression Says it All

A thesis study is under way at Clemson University to develop dynamic test methods that evaluate consumer facial expressions in reaction to packaging designs in a new way: in situ.

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[podcast] Taste the Crunch: How Products Engage Consumer Senses

Crunching sounds can make food taste better. Heavier lipstick tubes impress a sense of luxury. How might product developers benefit from these signals? Find out in this podcast series.

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Eurosafe Inks Deal to Distribute Senzagen's Animal-alternative Tests

"The GARD assay portfolio is unique with its holistic approach and contributes greatly in a modern, [animal-free] testing strategy."

Targeted Beauty Testing

Ensure your beauty products’ claims mean something.

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