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Section: Consumers & Markets

Through the Ages

Marketing to the mature population is a must for beauty companies, but what are the most engaging ways to do so? rhc advantage's Mark Beasley will look at the best strategies during his seminar at in-cosmetics.

Marketing Moves for Age Demographics

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

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Age Doesn’t Tell the Whole Story

From millennials to baby boomers, attitude and needs—not age targeting—are beautiful.

Toxicology in the Age of Twitter

Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.

Creating a Prestige Experience in the Digital Age

A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.

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The Beauty Agenda Shifts East

Asia is taking the lead in shaping trends via social media, innovative brands and high-growth emerging markets.

From minimalist ingredient decks to pared down beauty routines, consumers are increasingly focused on products that prioritize quality, efficacy and maximum efficiency.

The 2024 Beauty Trend Agenda

As always, conditions are subject to change—at any moment.

Hair Color, Styling Agents Display Value in Australia

Canadean, a market research firm, released a report showing how the hair care market is trending in Australia.

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FDA Commissioner Resigns; Agency Updates 2017 Asbestos Findings

Scott Gottlieb, who assumed the role in May 2017, cited the commute from Connecticut to Washington, D.C., as motivation for his resignation. The organization also released an update on 2017 findings of asbestos in cosmetics.

New Harris Poll Finds 50 to Be the "Perfect Age"

Harris Interactive conducted a poll of Americans, asking about the perfect age. While 50 was the consensus, women actually were actually polled to be more comfortable with an older age than men.

The Age of Antiaging—A 360-degree View

An exclusive look into how women view antiaging and what it means to your brand.

From plastic-neutral claims to carbon-capture innovation, beauty’s supply chain and leading brands are reshaping the state of sustainability.

The 2022 Clean & Sustainable Beauty Agenda

Collective action, biodegradable technologies, escalating upcycling, and plastic- and carbon-neutral certifications are pushing the envelope for people- and planet-friendly innovation.

Olay Asks: What is an Ageless Woman?

The Multi-Decade and Ethnicity (MDE) study reveals biological commonalities among a subset of women who look exceptionally younger than their age.

New Old Spice Campaign Encourages "Scenting Responsibly"

The P&G men's grooming brand is debuting its new Re-fresh body spray technology through a new line extension.

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Local is the New Global: The Rising Age of Multi-Localism

The era of globally integrated value chains and mass-market products is coming to a close, say the experts A.T. Kearney’s Global Business Policy Council. So how should cosmetics companies shift in this new landscape?

MyBeautyBrand is now live and currently shipping in the United Kingdom.

New MyBeautyBrand Platform is Avon for Influencer Age

MyBeautyBrand is now live and currently shipping in the United Kingdom.

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[survey] How Women Really Feel About Beauty, Age and Media

The report surveyed 18+ women, millennials, Gen X and Boomer consumers on the importance of beauty in their day-to-day lives, unmet beauty needs and representation in the media.

Anita Wilbanks and Lydia Mondavi, 29 Cosmetics

All in the Family: 29 Cosmetics Launches Grape Seed Age Protection

Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...

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