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23 Results

Type: Article

Section: Brands & Products > News

DevaCurl Gets Back to Curly Roots with Texas Event

Celebrate the joys of curly hair at DevaCurl's 2014 Curls Night Out celebration.

Profile: Ellin LaVar - Banishing Bad Hair Days

Everyone has had a bad hair day. But few have used it to guide their choice in career.

Consumers Embracing Texture Leading to Big Changes in Hair Care

Do you buy your hair care products based on your skin color? TextureMedia's Texture Trends report investigates how an increasingly multi-racial population is changing the way hair care products are marketed and retailed to consumers.

The Imperative Relevance of Ethnic Hair Care

Those groups traditionally dubbed “ethnic” in the U.S.—primarily African-Americans and Hispanics—are a force growing quickly in the hair care market.

Finding Your Niche in Salon Hair Care

Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.

Curls in a Box: The Boom of Sampling Programs for Textured Hair

Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?

Alaffia began in 2004 as a kitchen project founded by husband-wife team Olowo-n’djo Tchala and Prairie Rose Hyde.

Inside Alaffia’s Purpose-driven Transformation

From bulk goods to sophisticated personal care, this West Africa-inspired brand is achieving growth and changing lives.

Shaggy to Chic

Is the desire for a good hairdo priceless?

Booming Brazil

Brazil is continuing to make its case as a powerhouse for the beauty industry, with new trends, ingredients and ideas continuing to filter through.

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Learning Social Media’s Lessons

New social media tools are designed to better engage consumers and increase the impact of social outreach. A look at trends and best practices are step one in putting these tools to use.

Men's Hair Care

Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.

ThermaFuse CEO Van Stamey

A New Slant Salon Hair Care

HeatSmart Complex may be in each of its products for heat-styled hair, but from technology and package design to point-of-purchase marketing and a new business model, a different way of looking at the industry and all kinds of smarts have gone into building the ThermaFuse brand.

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The Hair Equation on the Shelf

Complementary to her article The New Hair Equation, Nancy Jeffries highlights products that demonstrate that consumers are showing an increased willingness to pay more for hair care products that address specific needs...

A Woman on the Inside: Collaborating with Bloggers and Vloggers

Balancing the fine line of promotion and credibility.

2013 Cosmoprof North America Brings Beauty Industry Together

The 2013 Cosmoprof North America broke records with a sold-out show floor with 892 exhibiting companies along with over 26,000 attendees, an 8% increase over the previous year. It also allowed the beauty industry to come together to meet, discuss, strategize, create, innovate and learn.

Scent Sleuth: Fragrance Trends in Hair Care

Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.

Personalities and Research: Today’s Professional Hair Care Brands

When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?

Case Study: Leveraging Social Referrals for Hair-raising Results

Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.

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