Search Global Cosmetic Industry

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Type: Article

Section: Brands & Products > News

2 in 1: Makeup Meets Skin Care

Makeup’s dynamic sales growth is, in part, a reflection of the demand for added benefits and natural ingredients, challenging formulators to continually work toward ever-more sophisticated products.

CEW Announces Winners for Annual Beauty Awards

The award program's 17th year highlights winners in categories of cosmetics, sun care, skin care, hair care and more, and this year marks interesting engagement in social media for the program.

Licensing in Color: Movie-inspired Makeup

Makeup brand owners have embraced movies and tapped into their blockbuster potential, and as movies become increasingly more graphic-rich and intensely pigmented, it’s natural to see movie colors acquire a life in paint pots, eye shadows and lipsticks.

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Calling all Brands and Makeup Artists!

The first and only FREE digital makeup tool designed for professional makeup artists is now available in the Apple App Store. Perfect365 PRO will allow both counter and freelance makeup artists to design makeup looks using their client’s photo, send the look to clients to try on instantly through a Live Virtual Mirror, while managing and communicating with clientele in-app.

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Different Shades: The Technology to Try Makeup Virtually

Technology is coming to the rescue with a number of apps designed to show the user how they appear in certain makeup, without the work of applying any.

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Fandom Fanfare: Pop Culture Makeup Collections Enchant Consumers

Pop culture, movie, book and fairytale makeup collections have been popping up left and right over the past several years. And beauty consumers cannot get enough.

NYFW attendees tried on virtual makeup looks from fashion designers by using the Perfect365 app.

Survey: How Millennials Purchase Makeup in the Digital Age

The power of influencers, the enduring appeal of brick-and-mortar shopping and the importance of tutorials.

Projects are funded out-of-pocket, personal experience becomes career passion, and end results matter more because they are of one’s own design. For 20-year veteran celebrity makeup artist Susan Posnick, that’s the path she chose to follow when she was diagnosed with facial skin cancer.

Cosmetics Take a Holistic Approach

There’s a lot to be said for companies that start at the grassroots level. Projects are funded out-of-pocket, personal experience becomes career passion, and end results matter more because they are of one’s own design. For 20-year veteran celebrity makeup artist Susan Posnick, that’s the path she chose to follow when she was diagnosed with facial skin cancer.

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From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty

A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.

And the Winner is …

Beauty awards come in many forms and are awarded by many different groups. But one thing they all have in common: They are great exposure for your brand.

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CEW Celebrates Beauty’s Finest

CEW members vote for "best of" from a submission base of 513 products; indie brand Living Proof big winner with Indie Brand Award and two prestige hair care awards.

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Beauty for a Troubled Planet

Anti-pollution products are evolving as global consumer awareness rises.

You Can Lead a Woman to Nutricosmetics and Cosmeceuticals, But Will She Try Them?

Nutricosmetics and cosmeceuticals serve consumers whose lifestyles lead them to naturals. Yet, the majority of consumers can’t define what these products are, even while willing to use them.

Trends in Alphabet Creams

As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?

Trend Horizons

The movements, trends and forces that continue to shape the industry.

Her 2015 Beauty Wish List (and the Brands that Rocked Her World in 2014)

A look at the products and brands that made the biggest impact in her world in 2014 and how they are shaping her current desires.

Multifunctionality: The Sweet (and Sour) Spot for Color Cosmetics

Multitasking beauty products are on the rise, with multifunctionality dominating many color brand strategies. The resulting growth is not without a downside.

Making a Color Connection

The emotional impact of your brand’s cosmetic colors—and the pigment ingredients that help provide these shades—can make a direct connection with consumers.

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