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Section: Brands & Products > News
Consumers & Markets
Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them
Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.
News
Marketing Matters: Changes Bring Opportunities
Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.
News
Much More Than Luck: The Six Habits of Successful New Beauty Brands
In the rush of creating a new brand and all the excitement of product development and consumer testing, it’s easy to lose sight of these six small details that can make or break your new beauty brand.
News
Marketing Matters: Shift Toward Simplicity Impacts Skin Care
A look at how the economy impacts consumer shopping strategies and the implications for marketers of skin care—and how it’s predicted that opportunity will flow from the adversity.
Regulatory
Plant Stem Cells: The Next Generation in Skin Care Technology
Plant stem cell technology can deliver antioxidant, anti-inflammatory and sebum-regulating activity to consumers.
Fragrance/Home
Collaborations and the Golden Rule
The fragrance market and its consumers are always evolving. GCI magazine asked two industry experts how suppliers and marketers anticipate changes in order to continue helping brands successfully market fragrance, about the role of partnerships for long-term success and how best to engage consumers—today and tomorrow.
Skin Care
Green Convergence
The link between nutrition and beauty is inspiring a new breed of beauty products. Marketers are recognizing the value of rolling health care and beauty into overall treatment programs supported by eco-friendly products, and both manufacturers and consumers are feeling their way through a transition as conscience and economics converge.
Fragrance/Home
A Sensory Journey: Fragrance in Branding
Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.
Consumers & Markets
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Regulatory
Good Manufacturing Practices, Launches from in-cosmetics 2014, and More Beauty Ingredient News and Launches for Early April 2014
Track the variety of launches from the 2014 in-cosmetics in Hamburg, Germany, as well as news on BASF, Clariant and more.
Event Coverage
Live From New York: State of the Fragrance Industry
Innovative fragrance partnerships, collaborations and marketing methods are hot topics going into 2008. Items include: Fashion Group Presents Runway Trends; Pangea Organics Holds Benefit; Sniffapalooza Fall Ball; Givaudan Collaboration; CEW Welcomes Brand Innovators; Virtual Scents at Hearst Tower; Fragrance New Market Findings...
News
COVID-19: Beauty’s Playbook
The latest insights, plus what happens next.
Regulatory
Launches at in-cosmetics 2013, New Research and Production, and More Beauty Ingredient News and Launches for Late April 2013
Catch up on the new launches from in-cosmetics 2013 in Paris, including new beauty ingredients from Croda, BASF, Dow, Evonik, Clariant and many, many more.
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