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Section: Brands & Products > News
News
Emotional Packaging
As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.
News
Overcoming Social Media's Steep Learning Curve
Delivering strong social content that reinforces core beauty brand strategies and messages.
News
[interview] Advice for Wellness Brands Seeking Investors
Deborah Benton, the founder and managing partner of Willow Growth, has an impressive investor portfolio from clean beauty to commerce enabling technology to fashion, and she offered insight for wellness brands seeking investors.
News
Report: Is Beauty Essential?
A new FIT Capstone report details beauty's deeper wellness evolution amid the pandemic.
Packaging
Form, Function or Fun?
What to keep in mind when designing packaging for each generation of consumer.
News
The Estée Lauder Companies Unveils Aggressive Reset for Growth
While ELC faced headwinds, the company achieved some bright spots, such as gross margin expansion to 76.1%, driven by benefits from the Profit Recovery and Growth Plan (PRGP).
News
Marketing and R&D Magic: Fostering Our Vital Relationship with Consumers
Getting consumers caught up in the magic and promise of beauty requires an escalation of imagination and creation of a real emotional experience—but it cannot be at the expense of integrity.
Event Coverage
Unleash Your Brand’s Potential & Tackle Beauty's Innovation Slump -- Don't Miss Out!
Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.
Skin Care
Trends in Alphabet Creams
As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?
Consumers & Markets
The Naturals Consumer: 12 Truths
The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.
Hair Care
Personalities and Research: Today’s Professional Hair Care Brands
When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?
Skin Care
From Holistic Wellness to Body Care Innovation: Lessons from Sakara Life and MAËLYS [PROGRAM UPDATE]
This will be a rare opportunity for attendees to hear directly from two buzzy brands that can offer insights for R&D and marketing innovation at any scale.
Skin Care
Beauty Brand Line-up Announced for 2014 Boutique Program at Cosmoprof North America
Twenty brands are participating in the beauty sampling program at the 2014 edition of the event.
Skin Care
The Spa Market as a Distribution Channel
Engaged, dedicated skin care professionals and consumers are bonuses of distributing a skin care brand in the spa channel, but there are challenges.
News
Laura Geller & All Golden Founder Sarah Kugelman Talk Gen X, Beauty and Shifting Attitudes Toward Aging (Live Discussion)
Gen X are heavily engaged across beauty, with higher penetration than the total population in 80% of beauty categories.
Consumers & Markets
Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond
The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.
Regulatory
The Pursuit of Wow
Utilizing first-to-market innovations, smart marketing strategies, and the passion of those in front of and behind the brand, Physicians Formula CEO and chairwoman Ingrid Jackel is guiding her company to a stellar spot in the marketplace.
News
A Lesson in Sustainability: Natura's Marcos Vaz
Natura’s sustainability director talks about the advantages and barriers of adopting the responsible use of biodiversity as a platform for ingredients and product development, demonstrating it is possible to achieve the perfect balance between social development and economic success.
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