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Packaging Skin Care: Insights for a Healthy Future

How U.S. consumer insights impact packaging strategy.

Packaging as an Extension of Product Formulating

Early in the product development process is the time to think of how a beauty product’s ingredients and packaging need to work together for the best outcome.

Leading Luxury

Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.

The New Age of Antiaging

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.

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Case Study: Packaging That Inspires Confidence

Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.

Manly Packaging

Brand packaging that connects with men requires a straightforward message, masculine shapes and functional elements with a little personality.

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Beauty’s Fast Future

The speed-to-market race is on to launch on-trend products in record time.

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Optimizing Green Packaging

The opportunities for making a brand’s packaging more green may seem endless, which is why it is important to find something that is just right for your brand and its products.