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Section: Brands & Products > Hair Care
Hair Care
4 Reasons Multicultural Consumers are Driving Hair Care
From natural locks to hair repair, consumers of all ethnicities are inspiring new innovations.
Hair Care
Consumers Embracing Texture Leading to Big Changes in Hair Care
Do you buy your hair care products based on your skin color? TextureMedia's Texture Trends report investigates how an increasingly multi-racial population is changing the way hair care products are marketed and retailed to consumers.
Hair Care
4 Reasons Multicultural Consumers are Driving Hair Care
From natural locks to hair repair, consumers of all ethnicities are inspiring new innovations.
Hair Care
Briogeo Launches Destined for Density Serum
The serum is clinically shown to increase hair density by up to three times, according to the brand.
Consumers & Markets
Spate: U.S. Trends for Inner Eyeliner, Tattoo Cream and Heatless Curls
Spate is reporting a growing trend this year in U.S. consumers for inner eyeliner, tattoo numbing cream and heatless curls.
Hair Care
Brazil's Salon Hair Care Market Lagging
Brazil's beauty boom doesn't translate to professional hair care product sales; channel, however, suited to demographic, social and economic profile, and should offer opportunities to those who innovate.
Hair Care
Translating Trends for Hair Care Product Development
Learn how demographics and cultural trends act as key influencers in the development of products for the hair care marketplace.
Hair Care
The Doux's Press Play Thermal Styling System Elevates 'Silk Press' Styling
Maya Smith, a licensed cosmetologist and the brand's CEO and co-founder, says, "After three decades as a cosmetologist, I crafted the Press Play Thermal Styling System with a passion to deliver a better thermal styling option."
Hair Care
Read the Label: Bed Head TIGI–Hard to Get Texturizing Hair Styling Paste
This "Read the Label" discusses Bed Head by TIGI's Hard to Get Texturizing Hair Styling Paste, a wax that makes hair look thicker and texturized whilst conditioning it and imparting a soft, light finish with a tropical berry fragrance.
News
Finding Your Niche in Salon Hair Care
Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.
Brick and Mortar
6 Ways to Position a Hair Care Brand to Connect with Salons
Winning the hearts of professionals for insider consumer access.
Hair Care
Mielle's Avocado & Tamanu Anti-Frizz System Taps Refrigerate-to-activate Technology
According to spring 2022 Spate data, there were 2.4K average monthly searches for anti-humidity spray, a gain of 58.9% year-over-year, reflecting interest in frizz-fighting products.
Suppliers & Services
Symrise and J&J Invest in Sunday II Sunday Parent Co.
Symrise and other companies have invested in product innovation for active consumers with textured hair from Infinite Looks, expanding the texture hair care segment.
Hair Care
Hair Care Ingredients Nourish and Support
The demand for high-level functionality is pushing hair care ingredient technology, and hair care brands are learning to balance these demands while better serving traditional aesthetic demands for hair products.
Hair Care
Curls in a Box: The Boom of Sampling Programs for Textured Hair
Niche sampling subscription box services are beginning to pop up more and more, including those for the textured hair market. But what fit do they offer beauty brands, and how can they help bring beauty brands to the next level?
Hair Care
Prose Launches Texture-inclusive Custom Styling Gel
The brand is launching the gel with a Curl Outside the Lines campaign featuring its first brand ambassador, Lauren Ridloff, the first Deaf actress to play a Marvel superhero in the Eternals.
Hair Care
DevaCurl Launches Dual-use Dry Shampoo
Dry No-Poo not only absorbs oil, impurities and sweat, but refreshes roots, enhances curl shape, adds texture and boosts volume.
Hair Care
New John Frieda Marketing Video Features the Statue of Liberty
The video, titled "A Girl’s Got To Be Free,” was developed to support the complete line of John Frieda Frizz Ease Hair Care products.
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