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Hair Care
Blackstone Invests in with Juno to Bring K-Beauty Hair Care to the World
The brand centers a multi-step approach to hair wellness, similar to K-beauty principles seen in skin care, focusing on artistry and preventative wellness.
Consumers & Markets
How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation
K-Beauty has captured consumers' attention — and capital. While TikTok has accelerated brand discovery, product innovation has fostered consumer engagement. Here, TikTok's Ajay Salpekar helps us dig into what makes these products so successful.
Color Cosmetics
[Interview] Ajay Salpekar, TikTok Shop's Head of Beauty, On Online Shopping, K-Beauty Trends and Small Businesses
TikTok Shop is transforming the beauty landscape through personalized exploration and discovery. Global Cosmetic Industry spoke with Ajay Salpekar, TikTok Shop's head of beauty, for more insights.
Hair Care
Ulta Beauty Expands Wellness, K-beauty and Hair Wellness with Ritual, Nutrafol and More
"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol.
Bath & Body
Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health
Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.
Skin Care
Olive Young Plants Its Flag in the US as K-Beauty’s Retail Expansion Accelerates
The opening comes amid a wave of aggressive K-beauty retail expansion across the U.S. market in 2026.
Hair Care
4 Ways to Expand the Hair Care Regimen
Waterless products, customized solutions and K-beauty-inspired innovation.
Skin Care
K-Beauty’s New High-Speed Pipeline to North American Beauty Enthusiasts
Recent launches and expansions reflect a broader trend of professionalizing K-beauty, moving away from whimsical packaging toward clinically proven, microbiome-focused, and biotech-driven solutions.
Hair Care
Have 'A Good Hair Day of Seoul' With New Korean Hair Care Box
Launching on Costco.com on March 1, 2019, consumers can take advantage of A Good Hair Day of Seoul—comprising K-beauty indie brands—which fulfills the specific steps of the Korean hair care regime.
Consumers & Markets
Asian American, Native Hawaiian, and Pacific Islander Consumers Are Redefining Beauty Trends: NielsenIQ Report Analysis
AANHPI consumers are reshaping the global beauty industry, driving trends like K-beauty and Ayurvedic practices while significantly influencing spending habits and digital engagement.
Consumers & Markets
Top 10 Beauty Brands Across Categories According to Spate
Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.
News
Neom Wellbeing and Rael Beauty Launch at Ulta Beauty US: Exclusive Interview
Luxury wellness brand Neom Wellbeing and skin and personal care brand Rael Beauty launch at Ulta Beauty.
Bath & Body
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
Hair Care
Daeng Gi Meo Ri Debuts New Ginseng Hair Set
The hair set will launch at 450 Costcos across the United States.
Hair Care
Easy, Fast, Effective: Masqueology Hair and Body Care Masks Expand
"New specialty masks and skincare products never before seen are on their way early next year..."
Brick and Mortar
Sukoshi Announces Major U.S. Retail Expansion
Locations include King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington and Garden State Plaza in New Jersey.
Skin Care
COSRX Makes History as First Korean Skin Care and Hair Care Brand to Sponsor Paris Fashion Week Main Season
COSRX celebrates a historic milestone as the first Korean skin care and hair care brand to sponsor Paris Fashion Week.
Brands & Products
The Future of Beauty: By the Numbers
In its latest edition of the quarterly foresight report “What the Future,” market research firm Ipsos addresses some of the hottest questions emerging from the rapidly changing world of beauty.
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