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Type: Article

Section: Brands & Products > Devices/Tech

Alma has presented Universkin—an AI-assisted medical skincare line, leaning into the skicare industry's shift toward tailored personalization.

As Reports Highlight Growing Demand for Personalization, Alma Unveils AI-Driven Universkin Skin Care System

Alma has launched Universkin, an AI-powered skin care system that creates personalized treatments using skin data. This innovation responds to a growing demand among consumers for hyper-personalized beauty solutions.

Novel biotech ingredients, powered by AI discovery, could reshape the fragrance palette of the future.

3 Ways AI is Reshaping Beauty: from Fragrance to Sun Care

Medical-grade skin care, fine fragrance ingredients and sunscreen usage are being disrupted by new AI-powered platforms.

New AR technology from Shiseido is designed to teach consumers how to best apply skin care.

Can Machines Teach Beauty Routines? (Tech Tracker Report)

From improving hair care product discovery to optimizing skin care routines, emerging platforms are solving consumers' challenges in the digital age.

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

CES 2024 unveiled the future as the industry steps into a new era of technological marvels. In the beauty and cosmetics space specifically, self-tech plays a significant role in driving innovation and transforming the way people approach skin care, makeup, grooming and shopping.

Beauty Tech Highlights from CES 2024

While many have become accustomed to the convenience of two-dimensional shopping from the comfort of their homes, the emergence of 3D virtual shopping at CES introduces an entirely new dimension to the consumer web.

According to Euromonitor International’s Voice of Consumer, Beauty Survey 2023, Chinese beauty consumers embrace beauty devices at a higher rate than the global average. Electric facial toners, for example, were used at home by almost 17% of Chinese beauty consumers—up from 13% in 2020.

Lessons from China’s Beauty Tech Market

Overall market competition will gradually shift from marketing and price competition to product innovation and scientific validation.

About 56% of beauty and personal care industry professionals expect 2024 performance to improve slightly from 2023, while 46% expect 2028 performance to improve greatly from 2023.

The Next 5 Years in Beauty: AI, Hero Ingredients, Pricing & More

Highlights from Euromonitor’s Voice of the Industry beauty professional survey point to emerging investments, trends and more.

Iqonic.AI’s new AI-based hair analysis platform allows hair salons, brands and retailers to offer assessments of common concerns such as hair loss or hair density.

3 Perspectives on Beauty x AI

From personalization to demand planning to product development, artificial intelligence is suddenly everywhere.

Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.

Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures

How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

This 'Read the Label' discusses personalized beauty tech with YSL’s Rouge Sur Mesure Device. This product contains dimethicone, phenyl trimethicone, mica, CI 77891 and more for personalized lip shades.

Read the Label: Yves Saint Laurent's Rouge Sur Mesure Device

This "Read the Label" discusses personalized beauty tech with YSL’s Rouge Sur Mesure Device. The product contains dimethicone, phenyl trimethicone, mica, CI 77891 and more for personalized lip shades.

Beauty and technology are increasingly inseparable. From R&D and product development to marketing and logistics, digital innovation is central to the industry’s next phase.

Beauty Tech Trend Tracker: AI is Everywhere

From virtual try-ons to AI-driven trend tracking, tech is enabling brands to move more nimbly.

As with the wider economy, beauty innovation seems poised to accelerate with new AI-powered tools that allow users to chat with a virtual consultant, reverse engineer products, build new products to a wide array of regulatory, sustainability and retailer requirements, anticipate consumer liking based on reviews of existing similar products, and much more.

AI is Already Reshaping Beauty

From product development to rapid ingredient discovery and accurate skin analysis, artificial intelligence has arrived.

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