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Type: News

Section: Brands & Products > Color Cosmetics

In Q1 of 2025, L'Oréal total sales reached €11.73 billion, a 4.4% increase reported and 3.5% growth like-for-like.

L’Oréal’s First Quarter 2025 Sales Performance: A Strong Start to the Year

Discover L’Oréal’s Q1 2025 results, including €11.73B sales (+4.4% reported). Explore growth drivers, market highlights, and new innovations.

Teen beauty spending has hit new highs, but the vast majority have a pessimistic outlook on the economy.

US Teen Beauty Spend Hits New Record. Their Economic Worries Are Spiking, Too.

New data shows that just a handful of brands have a 20% or greater share of teen preference in their categories, including e.l.f. in color cosmetics, Bath & Body Works in fragrance (which is undergoing something of a comeback) and CeraVe in skin care.

However, a unifying factor across all generations is the growing emphasis on wellness—75% of consumers prioritize feeling good over simply looking good, according to Circana.

Beauty in 2025: Growing Trends and Consumer Priorities

The beauty industry continues to display resilience and adaptability, cementing its position as a key driver across consumer goods and prestige markets.

Walmart adds four new brands to it’s beauty product selection and announces the return of Walmart Start.

Walmart Beauty’s Latest Brand Additions

Walmart Beauty introduces new premium brands and brings back the Walmart Start program, supporting innovative beauty brands in reaching success in stores and online.

BADgal Bounce mascara by Benefit Cosmetics features sustainable packaging by Albéa, made with Post-Consumer Recycled materials.

Albéa Cosmetics & Fragrance Collaborates with Benefit on BADgal Bounce Mascara

Discover BADgal Bounce Mascara by Benefit Cosmetics, featuring sustainable PCR packaging by Albéa. Lift, volume & definition with eco-conscious design.

Coty CEO Sue Nabi and CFO Laurent Mercier share the company’s financial progress and growth strategy at the CAGNY 2025 Conference, highlighting plans to expand global beauty market leadership.

Coty Updates on Leadership, Financial Progress, and Strategy to Outperform Beauty Market at CAGNY 2025 Conference

Coty outlines its financial achievements and growth strategy at CAGNY 2025, focusing on fragrance leadership, global expansion, and long-term growth through innovation and brand diversification.

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Albéa Showcases Tailored Solutions For American Skin Care And Makeup Brands at Makeup In Los Angeles

At the MakeUp in Los Angeles show, Albéa highlighted the launch of the Metamorphosis tube, made with up to 50% paper, and the Ecofusion top, both produced locally in Mexico.

Beauty Brands Expand Retail Presence in 2025: VIOLETTE_FR, Cécred, and Saltair Lead the Way

Cécred, the award-winning hair care brand founded by Beyoncé Knowles-Carter, is making its retail debut with Ulta Beauty, the largest beauty retailer in the U.S.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

A little treat? Keep track of food and flavor trends to fuel marketing and product innovation.

Beauty & the Joy Economy

From little treats to gourmand notes, every beauty category can feed into consumers' hunger for fun, happiness and less stress.

Beauty Accelerate 2025 aims to tackle beauty's innovation challenge head-on. Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

Unleash Your Brand’s Potential & Tackle Beauty's Innovation Slump -- Don't Miss Out!

Join innovation leaders to explore strategies to break through the noise, from harnessing viral moments to diversifying product portfolios.

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6 Trends in Beauty: Rouge Decorté Lipstick, 'Unrecognizable' Makeup, Berry Beauty, Numbuzin Panthenol Skin Serum, Etc.

Cosmetics & Toiletries' Consumer Pulse report on the socials uncovers emerging searches and tags related to cosmetics. Here, we expand on those themes. This edition includes: Rouge Decorté Cream Lipstick, berry beauty, Numbuzin and panthenol skin serum...

Millennials are dialing back discretionary spending; makeup is feeling the impact.

Makeup's Millennial Problem

As these shoppers age, "their needs and priorities change," according to a recent analysis by Circana's Larissa Jensen.

Adobe Stock 1080692764 Editorial Use Only

Sephora's 2025 Accelerate Incubator Program Announces Cohorts

All 2025 Accelerate participants applied to the program in Fall 2024. Eligible applicants were required to be at least 18 years old, have a North American-incorporated company, and be in the early stages of development.

VIOLETTE_FR, known for products like Boum-Boum Milk, has raised Series B funding led by Silas Capital.

Violette_FR Secures Series B Funding to Fuel Global Expansion

Violette_FR, known for products like Boum-Boum Milk, has raised Series B funding led by Silas Capital. This investment will fuel global expansion and drive the brand's next phase of growth, per the brand.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

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11 Microtrends in Beauty: Retinol Bodywash, Facial Tech, Tarte Cosmetics and DEI Controversy, Etc.

C&T's Consumer Pulse series on the socials highlights emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Tarte Cosmetics and DEI controversy, facial tech, retinol bodywash, turmeric soap and more.

ELF Holly Hydration Cleansing Lip Balm product in Store

Product Spotlight: E.L.F. Holy Hydration! Makeup Melting Cleansing Balm

Consumers are becoming more educated about the importance of thorough skin care, seeking products that deliver both cleanliness and nourishment. E.L.F.'s Holy Hydration! Makeup Melting Cleansing Balm nicely illustrates this.

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