Top 10 Flavor and Fragrance Trends for 2010

Bell Flavors and Fragrances announced its top 10 fragrance and flavor trends for 2010. The selection process included sample tracking, trend scouting and compilation of trends from external sources. Fragrance trends were developed on the basis of trends in fashion, art, color, politics and entertainment:

  • Grapefruit rhubarb rose (youthful)
  • Seashore driftwood (androgynous)
  • White amber/patchouli (shocking)
  • Mahogany vetiver (relaxed traditional)
  • Absinthe (provocative)
  • Mandarin/orange blossom (simplistically fashionable)
  • Mojito (planned simplicity)
  • Woody iris (realism)
  • Satin wood (transparent fashion)
  • Szechwan pepper (bold accents)

Flavor trends were categorized in sweet (confectionery, bakery and dairy) savory (meat, condiments, dressings, sauces, soups and seasonings) and beverage (non-alcoholic and alcoholic) segments; bacon, meanwhile, is predicted to be on the top of all product development for 2010.

  • Sweet flavors: Honey, milk chocolate, rose, chocolate with bacon, Ellison orange apple, golden russet, pomelo, chili, sea buckthorn and aronia.
  • Beverage flavors: Coconut water, hibiscus, Peppadew (sweet piquanté pepper), yumberry, chamomile, lavender, jasmine, cupuacu, aloe vera and cucumber.
  • Savory flavors: Bacon, sriracha, rich umami, brown butter, black garlic, saffron, Tasso “ham,” aji amarillo, za’atar and thai green curry.
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