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News
Marketing Matters: Leveraging Scent to Deliver on Brand Promise
Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.
Fragrance/Home
Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
Fragrance/Home
Fragrance Is Beauty
The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.
Consumers & Markets
Beauty 2023-2026: Category Blur & Continued Growth
PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.
Fragrance/Home
A Sensory Journey: Fragrance in Branding
Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.
Fragrance/Home
Forward Thinking: Fierce Fragrances
Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.
Consumers & Markets
A Boom in Men's Grooming in India
The men’s personal care market in India is seeing a turning tide, with sales of male grooming beginning to grow faster than other categories.
