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15 Results
Type: Article
Section: Brands & Products > Fragrance/Home
Consumers & Markets
The Body Shop Taking Bigger Stake in Brazil
Retail and production expands in Brazil while regulatory snafus slow sales growth.
Fragrance/Home
Fragrance & Body Care 2022: What’s Trending?
Fragrance products continue to innovate the beauty space.
Bath & Body
Scent Sleuth: Bath and Body Au Naturel
Fragrance is a strong influencer on consumers as they choose bath and body products. The trend for naturals has added another layer of complexity for marketers, perfumers and formulators.
Bath & Body
Cultivating a Luxe Bath and Body Collection for the Mass Space
Get an inside insight on the development of the new bath and body collection from Sonia Kashuk from Kashuk herself.
Consumers & Markets
Men’s Skin Care Requires Different Fragrance Approach
For men, looking and smelling good no longer involves just a clean shave and an after-shave lotion. Men’s use of skin care products is growing, and the intent of product function should determine the strength and character of the product’s fragrance.
Fragrance/Home
Pleasurable Pastimes
Fragrances are taking center stage to include global influences that remind consumers of luxurious and pleasurable pastimes.
News
Scent Sleuth: Fragrance Trends in Hair Care
Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.
Fragrance/Home
Fragrance Is Beauty
The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.
News
Marketing Matters: Leveraging Scent to Deliver on Brand Promise
Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.
Consumers & Markets
A Boom in Men's Grooming in India
The men’s personal care market in India is seeing a turning tide, with sales of male grooming beginning to grow faster than other categories.
Fragrance/Home
What’s Old is New Again
Aromatherapy, a concept that is thousands of years old, gets a boost from science and inspires new products.
Fragrance/Home
Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
Consumers & Markets
Beauty 2023-2026: Category Blur & Continued Growth
PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.
Fragrance/Home
A Sensory Journey: Fragrance in Branding
Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.
Fragrance/Home
Forward Thinking: Fierce Fragrances
Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.
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