Search Global Cosmetic Industry

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High-oil Concepts for Multisensory Benefits

Delivering new consumer experiences in body cleansing and hair care.

Shower Power

Bar soaps have not gone the way of cassette tapes in the wake of compact discs, but they are steadily losing ground to liquid soaps and shower gels. As body washes take hold in the market, the competition is quite fierce...

Bath & Body: Growing Beyond the Basics

Commoditization and maturing markets continue to put pressure on sales numbers for bath and body products.

@BrandlessLife/Facebok

The Unbranding of Beauty Care

Like BeautyPie before it, Brandless is seeking to circumvent traditional models by cutting out what it sees as unnecessary expenses, such as marketing, distribution and long supply chains.

Bath and Shower: No Longer a Drain

Euromonitor International explores recent key bath and shower market trends, monitors market hot spots, and recommends future strategies for maximizing opportunities and avoiding barriers to success.

The Realities of Washroom Economics

Commoditization and a dearth of innovation constrain global sales of bath and shower products.

Silky Smooth

Silkiness, long-lasting smoothness and moisturizing are expected in bath and body products. The bath has become a haven for stress relief and a sanctuary for those who seek restorative treatment in addition to a cleansing benefit, and ingredient suppliers and formulators provide a variety of product enhancements to satisfy demand in the market.

Marketing Matters: Leveraging Scent to Deliver on Brand Promise

Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.

Hands dispensing BEIIN skincare product from pump bottle in bathroom setting

Behind BEIIN’s Retail Partnership with Credo Beauty

BEIIN founder Leah Kirpalani shares how the brand's retail launch played a part in its growth strategy and what this step means for the brand.

Bod425

5 Body Care Trends

New innovation for expectant mothers, hemp-derived ingredient applications, unique textures and more.

The bath and body care category is faring well as beauty brands cater to consumers’ growing interest in health and wellness.

The Bath and Body Care Boom

Beauty brands are bridging the gap between beauty and health by exploring the next generation of intimate care, evolved self-care and functional body care.

What’s Next for Bath and Body Care?

With consumers remaining budget-conscious, strong innovation and USPs will be the key to maintaining value growth.

J&J Conducts Forum on Skin of Color

Johnson & Johnson Consumer Companies invited press to a presentation focused on insights and clinical findings regarding the differences of skin of color...

More Than a Feeling: Multisensory in Bath & Body

Suppliers go beyond “feel” when creating unique body care ingredient technology offerings, with multisensory formulations key to today’s successful products.

Balancing on a Bubble

Significant levels of innovation fail to prevent consumer trade down in bath and body, but growth remains and opportunities continue.

Emerging Markets Soft-Soap the Growth Picture of Global Bath and Body Care

Beauty brand owners who offer bath and body care products have become heavily dependent on emerging markets to shore up profitability as economic storms buffet sales in Western Europe and the U.S. But, with key BRIC economies now slowing down, is this safe haven of growth about to close?

There is a growing wellness focus in men’s grooming and hair care products for Gen Z.

4 Hair Care Trends

Natural ingredients continue to be demanded by consumers.

Packaging Design: Engaging Consumers

As the role of marketing becomes increasingly important, packaging design becomes key in the overall mix.