Search Global Cosmetic Industry

Bath & Body: Growing Beyond the Basics

Commoditization and maturing markets continue to put pressure on sales numbers for bath and body products.

Bath and Shower: No Longer a Drain

Euromonitor International explores recent key bath and shower market trends, monitors market hot spots, and recommends future strategies for maximizing opportunities and avoiding barriers to success.

The Realities of Washroom Economics

Commoditization and a dearth of innovation constrain global sales of bath and shower products.

J&J Conducts Forum on Skin of Color

Johnson & Johnson Consumer Companies invited press to a presentation focused on insights and clinical findings regarding the differences of skin of color...

Balancing on a Bubble

Significant levels of innovation fail to prevent consumer trade down in bath and body, but growth remains and opportunities continue.

Emerging Markets Soft-Soap the Growth Picture of Global Bath and Body Care

Beauty brand owners who offer bath and body care products have become heavily dependent on emerging markets to shore up profitability as economic storms buffet sales in Western Europe and the U.S. But, with key BRIC economies now slowing down, is this safe haven of growth about to close?

Two girls holding colorful beach floats and sunscreen at the beach on a sunny day

Gen Alpha Is Coming for Beauty Earlier, Smarter and With AI in the Mix

Marketing Matters: Values Shape Purchasing Styles

Cultural values and rituals have a significant impact on the purchasing habits of consumers.

Bath & Body Hunts for New Consumers

A critical strategic challenge for players in the bath and body care category is the need to attract new consumers in developed markets in order to dilute growth pressures from emerging markets, and multifunctionality is the new strategic mantra.

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Sex Appeal: Four Tips for Marketing Men’s Products to Guys and the Women Who Buy for Them

Marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide and then on who is making the actual purchase: the man in question or a woman in his life.

Despite the opportunities, multicultural beauty is not a straightforward market, and defining its scope could be a challenge.

Multinationals are Missing Out on Multicultural Beauty

There are untapped market potential and challenges, offering opportunities for niche players.

Movers and Shakers in Men’s Grooming

A strong brand that male consumers like and trust clearly pays off, with sales growth in men’s care continuing. And transferring a strong brand image from established and recognized products to product and category extensions may be key for further growth.

Safety First for Baby Skin Care

Consumers looking for brand offerings in the baby and child skin care market put a high priority on safety, ease of use and price.

Safety First for Baby Skin Care

Consumers looking for brand offerings in the baby and child skin care market put a high priority on safety, ease of use and price.

Men and women have a lot in common regarding natural and organic beauty and personal care habits and attitudes, but the differences point to new opportunities for the booming market.

Men Vs. Women: Natural & Organic Beauty

Brand awareness and purchasing habits from 4,000+ survey respondents; Part 3 of a 4-part series.

Article sponsored by CoastSouthwest

Cosmetics and the Chemistry of Life

Amino acids—the building blocks of life—are providing interesting new opportunities for beauty product development.

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U.S. Bath & Body Market Report

The rise of male grooming, multifunctional and natural products are creating dynamic growth.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.