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Section: Brands & Products > Fragrance/Home

Sol de Janeiro's new Cheirosa 76 Perfume Mist ($25) is debuting DTC and online at Ulta and Sephora.

Sarah Creal Lands at Sephora, Sol de Janeiro Drops Cheirosa 76 Perfume Mist at Sephora and Ulta, The Rootist Brings Hair Loss Serum at Sephora: Beauty Retail Rundown

"Women 40-plus have been overlooked by the beauty industry long enough—I should know: I've spent 30 years creating products and brands designed for women in their 20s and 30s," says founder and CEO Sarah Creal.

Les Éternels de Balmain is said to be inspired by Pierre Balmain’s Parisian legacy and creative director Olivier Rousteing’s modern influence on fashion, and now beauty.

Les Éternels de Balmain Collection Debuts 8 All-Gender Eaux de Parfums in Beauty Campaign

Les Éternels de Balmain Collection becomes the first beauty chapter of a "new book" for the brand, to expand globally into new categories in the future.

'Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation,' says Circana's Larissa Jensen. 'And in just four short years they will outnumber boomers. The beauty industry needs to start paying closer attention to this cohort.'

Gen X is Beauty's Fastest-growing Spender: Here's How to Engage Them

"Gen X is a highly engaged beauty consumer that has grown their spend in beauty at a greater rate than any other generation."

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Social selling platforms such as TikTok Shop, Temu, Ebay, Poshmark, Mercari and Shein have collectively captured 6.2% of the total e-commerce market, per NIQ; TikTok leads with 2.6% market share, followed by Temu, with 1.5%.

2024's Global Beauty Sales Are Powered by An Ecommerce & Social Selling Boom

Breaking down sales data for fragrances, skin care, hair care and color cosmetics points to a bifurcating market.

TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance

There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.

The limited edition of the eau de parfum is made from 92% natural-origin ingredients.

Guerlain Uses Aptar Beauty's Sensea Fragrance Pump for La Petite Robe Noire L’Eau Rose

La Petite Robe Noire L’Eau Rose is Guerlain's first fragrance formulated without alcohol.

For its collaboration with McMichael, Snif developed a youthful flora fragrance, Rose Era, which went viral on PerfumeTok ahead of its launch, leading to a wait list of more than 20,000 consumers.

Snif Enters its Rose Era in an Ulta-exclusive Collaboration with Monet McMichael

The latest scent represents a 5x scale up of its typical fragrance launch, per the brand.

Luigi Maramotti, chairman of Max Mara Fashion Group, says, “It is a great opportunity for Max Mara to begin such a visionary collaboration in the fragrance business. Shiseido is a company with a rich history and impressive track record to always show the ability and the courage to research, develop and innovate.'

Shiseido x Max Mara Fragrance License Deal to Power European Beauty Business

The agreement will further grow Shiseido’s fragrance-centric business in Europe.

'WPC is renowned as a premier global stage for showcasing innovation and creativity in the industry,' said Daniela Knoop, senior global marketing manager, aroma molecules division. 'Also, it serves as a vital platform for fostering valuable relationships.'

Symrise Debuts Neomagnolan, Frostwood and Ambronova Fragrance Ingredients at the World Perfumery Congress

Its new Neomagnolan material represents a brighter, more transparent evolution of its classic Magnolan ingredient.

The rings feature an inner groove to optimize assembly with the bottles' colored caps.

TNT Group Creates Zamak Ring for Charlotte Tilbury's Debut Fragrance Collection

Featuring six fragrances, the collection features rings made of zamak that features a rose-gold finish that has been varnished.

French Color & Fragrance June

French Color & Fragrance Co.'s AromEffex™ Fragrances

Mixer & Pack June

Mixer & Pack's Regulatory Affairs Services

The solid perfumes are housed in a vibrant pink translucent stick and feature an alcohol-free formula.

Albéa Cosmetics & Fragrance Collaborates With Christian Dior to Create Solid Perfume Sticks

The perfume sticks are designed for Miss Dior Blooming Bouquet and Miss Dior Eau de Parfum.

Maxence Billas, head of House of Naturals, says, “House of Naturals will embrace and find inspiration in pioneering technologies leveraged across various industries, in turn paving the way for unlimited opportunities.”

Givaudan Introduces House of Naturals to Develop Exclusive Ingredients

Maxence Billas, head of House of Naturals, says, “House of Naturals will embrace and find inspiration in pioneering technologies leveraged across various industries, in turn paving the way for unlimited opportunities.”

Developed by Robertet perfumer, Jerome Epinette, the collection features four expressive, long lasting fragrances.

Noyz is First Fragrance Brand to Debut at Ulta Beauty Through Sparked Program

Noyz meets all five pillars of Conscious Beauty at Ulta Beauty, including clean ingredients, sustainable packaging, vegan, cruelty-free and give back.

The pump's PCR content (100% PCR Plus cap, 95% PCR Plus collar and 50% PCR Plus actuator and fixture) reportedly cuts its CO2 emissions by up to 39% compared to a pump featuring conventional content.

In a First, Aptar's Color Code PCR Fragrance Pump Debuts with Recycled Resin Content

Per Aptar, the Color Code PCR fragrance pump can be recycled its bottle in the glass waste stream.

Eze Perfumes Brings Indian Fragrance Brand to US Market

The Ese brand comprises a trio of scents for men, including Eze Nomad, Eze Surge and Eze Elation; three fragrances for women, Eze Joy, Eze Flow and Eze Awe; and two unisex scents, Eze Vibe and Eze ID.

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