Sarah Creal Lands at Sephora, Sol de Janeiro Drops Cheirosa 76 Perfume Mist at Sephora and Ulta, The Rootist Brings Hair Loss Serum at Sephora: Beauty Retail Rundown

The latest round of retail expansions include Sarah Creal dropping at Sephora, Sol de Janeiro dropping its new Cheirosa 76 Perfume Mist at Sephora and Ulta, as well as its own DTC site, and The Rootist debuting a hair loss serum at Sephora and DTC. Here's the full breakdown.

Sarah Creal @ Sephora

"Women 40-plus have been overlooked by the beauty industry long enough—I should know: I've spent 30 years creating products and brands designed for women in their 20s and 30s," says founder and CEO Sarah Creal.Sarah CrealSarah Creal, a beauty brand built explicitly for women aged 40-plus, is launching in 22 Sephora doors in the United States, as well as on Sephora.com.

The Sephora range will include the brand's existing Everyday Essentials and new lip collection, comprising 10 hydrating lipsticks called Speak For Yourself in shades such as Pink Tax, Red V. Wade, Double Standard, Pay Equity and Madam President, as well as a colorless peptide priming treatment called Lip Grip, which softens the look of lip lines.

"Women 40-plus have been overlooked by the beauty industry long enough—I should know: I've spent 30 years creating products and brands designed for women in their 20s and 30s," says founder and CEO Sarah Creal. "In building my own brand, it was my mission to fill this massive need gap. At 54, it's personal! I'm so thrilled that it's coming to life with a dream partner in Sephora."

"We are thrilled to partner with Sarah Creal Beauty, an innovative brand that addresses a gap in the market for tailored beauty solutions for clients with mature skin," says Amy Abrams, VP makeup merchandising at Sephora. "With its scientifically advanced, multi-use formulations, this brand not only seeks to support and enhance daily beauty routines, but also empowers consumers to find effective solutions for their unique skin concerns at 40+, which we know will resonate with our Sephora community."

Sol de Janeiro's New Cheriosa 76 Perfume Mist

Sol de Janeiro's new Cheirosa 76 Perfume Mist ($25) is debuting DTC and online at Ulta and Sephora.

Sol de Janeiro's new Cheirosa 76 Perfume Mist ($25) is debuting DTC and online at Ulta and Sephora.Sol de JaneiroAs previously reported, body mists and sprays, which often feature average prices under $25, more than doubled in sales revenue since the first half of 2023. This trend has continued over the last year-plus, driven by Gen Z, per Circana.

The launch is the revival of its previous best-selling limited edition summer mist, After Hours, now added as a permanent part of the collection under the new name, Cheirosa 76 Perfume Mist.

The scent comprises notes of black currant, jasmine, freesia and amber woods.

The Rootist Drops Scalp Serum @ Sephora

The Rootist has launched the Densify Serum For Thinning Hair ($58) both DTC and at Sephora, tackling one of consumers' top hair concerns.The RootistThe Rootist has launched the Densify Serum For Thinning Hair ($58) both DTC and at Sephora, tackling one of consumers' top hair concerns.

The scalp serum is designed to reduce the signs of shedding, hair fallout and thinning at the scalp for thicker, fuller-looking hair in as little as 90 days.

The 1x daily serum features the brand's Rootbiomic ferment, featuring key nutrients, as well as turmeric extract stem cells and densifying peptides for hair thickness.

The stem cells are exosome-rich, per the brand, comprising 248 million exosomes per dose and up to 8.23 billion exosomes in each bottle. Due to their small size, these components transport and deliver information and/or active ingredients through hair follicles' cells.