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Section: Brands & Products > Fragrance/Home

Lip products and prestige hair care were key sales drivers in the first half of 2025.

1H 2025 Beauty Sales Point to Boom Times for Value and Efficacy

While prestige led hair care and makeup, mass growth dominated fragrance and skin care.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

Christine Lafforgue, Ph.D., IFSCC Congress President 2025

How IFSCC 2025 Will Make Waves in Cannes — and in Beauty: Interview with Christine Lafforgue, Ph.D., Congress President

The 35th IFSCC Congress, to be held Sept. 15-18, 2025 in Cannes, France, will keep beauty innovators at the forefront of scientific progress in longevity, neuroscience, emotions and more. Here, Christine Lafforgue, Ph.D., congress president, explains.

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

Novel biotech ingredients, powered by AI discovery, could reshape the fragrance palette of the future.

3 Ways AI is Reshaping Beauty: from Fragrance to Sun Care

Medical-grade skin care, fine fragrance ingredients and sunscreen usage are being disrupted by new AI-powered platforms.

Debut's proprietary technology replicates the molecular olfactive “fingerprint” of fragrance ingredients.

Debut Launches Plant Cell Biotech Platform for Fragrance Ingredients Without Cultivation

Debut’s founder and chief executive officer Joshua Britton explains his company's technology platform and how this can be a fragrance industry game changer.

From Givaudan's advanced MoodScentz+ platform to VEXA Beauty's peptide-infused perfumes, companies are exploring the intersection of science, emotion, and scent.

Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches

Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.

'After working in the beauty and intimacy space for years, I realized there was a real need for products that help women feel good in their skin—without compromising on quality, ingredients and packaging,' says Mustone.

HighOnLove: Empowering Women Through Luxurious Self-Care Essentials

"I wanted to create a brand that felt empowering, indulgent, and rooted in self-love, specifically for women."

Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.

Can Clean Brands Survive the Rise of Clinical Beauty?

While clinical brands focus on concrete claims, benefits and evidence, clean beauty has always struggled from a lack of universal definitions, per a new Circana analysis.

Lumson Lead Image 800x450px

Lumson celebrates 50 years and makes its debut in the world of fragrances

In its 50th anniversary year, Lumson makes its debut into the world of perfumes, presenting its solutions developed specifically for the sector.

Who made the list? A mix of up-and-comers and industry stalwarts.

Top 25 Emerging DTC Beauty Brands Revealed by Charm

The ranking is based on the Charm Growth Score, which evaluates growth through factors like social media engagement and website traffic.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Top Cosmetic Packaging, Ingredient & Turnkey Trends for 2025

Recent beauty events offered a look at the ways in which suppliers and contract/turnkey manufacturers can deliver newness to the industry.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

New Loewe

TRUST IN THE MOST IMPORTANT DEVELOPER IN EUROPE TO CREATE YOUR PERFUME

Mixer & Pack is the European leader in the development of perfumery for private label, and specialist in reflecting your brand values in fragrances. The turnkey manufacturer understands that it is not only important what it is done, but how is it done.

Dupes drive shopper engagement and help higher-priced brands sharpen their positioning. So, are dupes a good thing?

The Symbiotic World of Beauty Dupes: Fragrance, Makeup & Beyond

Beauty dupes expand routines, inspire category engagement and help higher-priced brands distinguish themselves.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

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