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Fragrance Marketing Campaign Solicits Piano Compositions

In a reality television-inspired video log format, Clive Christian is documenting online the journeys of 30 students from London's Royal College of Music as they attempt to transform the brand's aromatic notes into key notes.

Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.

Why Unilever is Building an In-house Fragrance House

The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.

Each scent in the collection is priced at $79 for 50 ml and $28 for 10 ml travel size.

Forvr Mood Launching Fine Fragrance Collection

The range of scents is said to suit every mood and occasion.

From Givaudan's advanced MoodScentz+ platform to VEXA Beauty's peptide-infused perfumes, companies are exploring the intersection of science, emotion, and scent.

Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches

Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.

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Leather Notes Making an Appearance in Fall Fragrance

Perfumes and colognes with leather notes are gaining popularity as the fall weather gets crisper and fall fashions start to take off.

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Verescence Partners with Proenza Schouler for Debut Fragrance

"This patented technology, Sculpt’in, revolutionizes the glass bottle forming process and allows us to create singular glass distributions inside bottles blown through a standard neck finish."

The new fragrance campaign will serve as the umbrella for all fragrances and line extensions under Sabrina Carpenter’s portfolio.

Sabrina Carpenter x Scent Beauty Launch Sweet Tooth: Caramel Dream Fragrance

Sweet Tooth: Caramel Dream was developed in partnership with Firmenich and Perfumer Gil Clavien, the original formulator of Carpenter 's first fragrance, Sweet Tooth.

Scent Sleuth: Holiday Fragrance Mania

Fragrance sales grew 5% during the two weeks leading up to Valentine’s Day, compared to the same weeks last year.

Fragrance Sales Trends from NPD Group

Not only are consumers embracing the little things, but they are maximizing celebrations by starting them earlier.

Benigna Parfums has made a decision to only create gender-neutral fragrances

Benigna Parfums: Luxury Refillable Fragrance Brand

The luxury brand implements and promotes refillable crystal bottles and reusable boxes to minimize environmental impact and reduce the carbon footprint.

Tory Burch Partners With Lauder for Fragrance Foray

The planned fragrances, set to be introduced in 2013, mark the Tory Burch brand's entrance into the beauty market.

Majority of Men Plan Fragrance Purchases Ahead of Time, Reports NPD

The need to replenish, in-store influencers and price are the top motivators behind men’s fine fragrance purchases; among most desired characteristic for scented body products, men tend to purchase large-sized fine fragrance as it's seen as a good value.

Inter Parums to Take Over Oscar de la Renta's Fragrance Business

Inter Parfums USA, LLC entered into an agreement to acquire certain assets of the fragrance division of Oscar de la Renta, LLC, and the firms also entered into a licensing agreement for Inter Parfums to create, produce and distribute perfumes and cosmetics under the Oscar de la Renta brand.

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Unilever Discloses Fragrance Ingredients for European Markets

The proposed changes will launch first in UK and France and then roll out across all European countries by the end of 2018.

Jewelry, Niche Fragrance Segment Makes Double-digit Gains, According to NPD

The prestige fragrance market in the U.S. also remain strong, according to the report, clocking in sales of $1.6 billion in U.S. department stores from January to September 2012.

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Cacharel Launches Fragrance Inspired by Female Empowerment

The brand explains that the perfume's bottle was "crafted to look like a lipstick, a classic symbol of femininity, the bottle is built to be a weapon that women can use to power their assertiveness."

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Dollar Shave Club Sniffs into the Fragrance Game

Available in two collections, the cologne scents range from warm to fresh scents and mark the first fragrances launched by the brand.

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5 Things to Know About Phlur's Continued Success in Digital Fragrance

“While we are now a year past launch, we are off to a wonderful start. We completed over 25,000 orders and we are gaining momentum every week. All of which signals a strong customer reaction to our unique concept of how to create, package, and experience fragrance in an entirely new way."

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