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Victoria's Secret Releases ‘Bombshell’ Summer Fragrance

Created in collaboration with Givaudan, the scent features notes of grapefruit, black currant, lily of the valley and woody scents

ScenTree is inspired by Lifemap, which visually outlines all of the planet's species.

[update] ScenTree Launches Interactive Fragrance Material Tool in English

Developed by Maxime Baud and Thomas Espinasse, former ISIPCA students, the tool features a visual "tree" linking various fragrance categories, descriptors and associated materials, including naturals and synthetics.

Live from New York: Fragrance Online Presence Expands

As Firmenich launches a mobile version of its OsMoz Web site for the new iPhone 3G, fragrance industry professionals and marketers join in a panel to discuss the importance of generating Web buzz for consumers.

Companies are developing new means of sampling in-store and beyond.

Fragrance Discovery in the New Reality

The technology revolution behind today’s sampling and product discovery experiences.

The Fragrance Horizon: 2009 and Beyond

Consolidation, core lists, raw materials, the economy, growing customer demands, all things green, and functional flavors and fragrances.

The Case for Fragrance Family Loyalty

New research uncovers a clear method for connecting consumers to the scents they will love.

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Social Media Personality Launches New Fragrance

The collaboration of Xyrena and Sebastian Olzanski marks one of the first signature fragrances from a social media personality.

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Part 2: Waft Sets Out to Master Online Fragrance Customization

We recently tried Waft and have to admit that the customizing process, the anticipation of what kind of fragrance would arrive and the excitement of spritzing the scent on for the first time, was an extremely fun and unique process.

Scentbird is remaking the fragrance retail experience, one bottle at a time.

Solving the Fragrance E-commerce Problem

How the consumer experience can be enhanced online for today's tastes.

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Why is Fragrance Outperforming Skin Care?

Highlights from CEW's NPD year in review and trend forecast show just how much changed between 2013 and 2015.

Mintel Names Moeglin Global Fragrance Analyst

Moeglin will be based in Mintel’s UK head office and will join Mintel’s beauty and personal care division

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Asmait Fragrance & Skin Care launches Notable

Notable features notes of lemon, mandarin, mint, Roman chamomile, jasmine and peach.

The technology reportedly 'reveals the exact smell of an ingredient while preserving its integrity,' according to an official announcement. The process can therefore add new dimensions to the perfumer's palette with natural, pure scent extracts.

L’Oréal x Cosmo International Collaborate on Air-extracted Botanicals for Fine Fragrance

To kick off the collaboration, the companies will reveal a new tuberose floral extract for a fine fragrance to be launched in 2024.

Unilever and Fragrance: Emotion and Function

Scenting personal, home and oral care brands for a changing world.

Do Candle Colors Trump Fragrance?

Depending on whom you ask, color is either the first or second reason for selecting a candle for use in the home.

Revuze has used its AI platform to track the fragrance trends of the first half of 2020 and set projections for H2.

Revuze Releases H1 2020 Fragrance Trends and H2 Projections

Revuze has used its AI platform to track the fragrance trends of the first half of 2020 and set projections for H2.

Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

Gen Z is the Key to Fragrance Growth

Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.

Fragrance Marketing Campaign Solicits Piano Compositions

In a reality television-inspired video log format, Clive Christian is documenting online the journeys of 30 students from London's Royal College of Music as they attempt to transform the brand's aromatic notes into key notes.

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