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Section: Brands & Products > Fragrance/Home

The Demands of Natural Product Claims on Fragrance

As natural claims and positioning grow to meet the rise in consumer demand, questions arise regarding the use of natural and synthetic fragrance in beauty products.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

Honing a Competitive Edge

Innovation is the development of a competitive edge. It’s a linchpin in creating successful business, and includes a willingness to implement new business models, develop new brand experiences and create new strategic partnerships.

Fragrance Gains in 2006

According to Euromonitor International’s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market.

The Fragrance Horizon: 2009 and Beyond

Consolidation, core lists, raw materials, the economy, growing customer demands, all things green, and functional flavors and fragrances.

Ingredients With Global Flair

Ingredients with a global edge offer brands the opportunity to build a marketing story or brand identity that resonates with consumers around the globe.

The Case for Fragrance Family Loyalty

New research uncovers a clear method for connecting consumers to the scents they will love.

Fueling the Market—Fragrance Observations

With so many fragrances on shelves, brand owners must distinguish their brands in ways that resonate with consumers. Connecting with consumers through a variety of innovative methods will fuel the fine fragrance market.

Celebrating the launch of Coty's latest Nautica fragrance, Ocean. From left, Bernd Beetz, CEO, Coty; Karen Murray, president, Nautica; Andy Sharpless, CEO, Oceana; and Steve Mormoris, senior vice president, global marketing, Coty.

Live From New York: Shopping for Necessity, Not Luxury

The Fragrance Foundation’s State of the Industry Panel returns after a year’s absence, providing a crucial glimpse into the future of the global fragrance market.

Bloomingdale’s CEO Michael Gould (center, with scissors), joins Nicky Kinnaird (to his right), founder and creative director of Space NK, in cutting the ribbon at the opening ceremony for the new Space NK Apothecary at Bloomingdale’s on 59th Street in New York City.

Live from New York: Companies Pursue New Business

Space NK opens beauty boutiques in U.S. Bloomingdale’s locations, and Gemini Cosmetics launches a division for distributing mass fragrance brands.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

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