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Section: Brands & Products > Fragrance/Home

From Givaudan's advanced MoodScentz+ platform to VEXA Beauty's peptide-infused perfumes, companies are exploring the intersection of science, emotion, and scent.

Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches

Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.

A Challenging Global Climate for Fragrances

As the landscape becomes more difficult for premium fragrances, though currently performing well, opportunities open for mass brands.

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Mass Picks Up Slack from Premium’s Decline

Emerging regions and mass sales bolster flagging sales, while interest in niche fragrances develops as a backlash against the commoditization of fragrances and the explosion of celebrity perfumes.

Live from New York: Fragrance Online Presence Expands

As Firmenich launches a mobile version of its OsMoz Web site for the new iPhone 3G, fragrance industry professionals and marketers join in a panel to discuss the importance of generating Web buzz for consumers.

Leading Luxury

Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.

Neil Katz, chairman and CEO of Parlux, Inc.

Meet the Conductor—Neil Katz

Orchestrating celebrity and fragrance to strike the right chord with consumers.

Strategy, Passion and Experience: CEW Hosts Estée Lauder's Veronique Gabai-Pinsky

CEW welcomed Veronique Gabai-Pinsky, global brand president of The Estée Lauder Companies’ Aramis and Designer Fragrances division, to discuss her work in the fragrance industry, working with licensors and licensees, being passionate for the work, and much more.

Global Fragrance Market Booms

Forecasts suggest that fragrance, historically one of the least dynamic segments, will continue the improved fortunes it saw over the last year for the mid- to long term. Euromonitor International explores the drivers and trends that are expected to buoy growth through 2011.

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The Sweet Smell of Your Brand’s Success

Using fragrance as a key product differentiator for your brand is a unique way to engage consumers with targeted market knowledge and distinctive formulations.

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Creating Effective Natural Fragrances

What’s driving the contemporary fragrance consumer and how perfumers can overcome obstacles to deliver on the promise of “natural.”

Concepts of Opportunity

Arylessence president focuses his fragrances, his company and his industry involvement on making sure clients are competitive and their products are successful in the marketplace.

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The Shape of Smell: Exploring the Smell-X Installation

Olivia Jezler, a scent innovation and fragrance specialist, explores the synesthetic relationship between scent, memory and shape in her Smell-X installation.

Just Follow Your Nose!

Even brands that don’t have a direct connection to a distinct fragrance character or profile should evaluate the opportunity to enhance the brand experience through scent.

Connecting the Intangible to the Tangible

Interwoven with memory, emotions, biology, prestige, identity, nature and more basic human connection points, scent can carry a significant weight in beauty products.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

Left to right, Renato Semerari, president, Coty Beauty; Catherine Walsh, senior vice president of American Fragrances, Coty Prestige; and Michele Scannavini, CEO, Coty, at CEW's September 2012 Newsmaker Forum.

Innovation Takes The Spotlight at CEW Newsmaker Forum

Panel that included Coty and Firmenich execs discuss culture and brand portfolios.

1 + 1 = 3

P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.

Fremont discusses his successes with the fragrances ck one and Tom Ford Grey Vetiver at the 2010 FiFi Awards presentation.

Quality: Key to Connecting with Fragrance Consumers

Looking back on ck one and Tom Ford Grey Vetiver, Firmenich perfumer Harry Fremont reflects on materials, creativity, easy-to-wear fragrances and connecting with consumers.

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