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Rhode Takes Its Biggest Retail Step Yet, Putting e.l.f.’s Acquisition Strategy on Display

The European expansion matters beyond Rhode itself because e.l.f. is increasingly relying on a portfolio of brands and international markets rather than e.l.f. Cosmetics alone to drive growth.

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

Sephora store opening ribbon-cutting ceremony with executives and staff in formal attire

Sephora Shrinks the Store, Expands the Experience with New Boutique Format

Customers can shop "Only at Sephora" brands—including rhode, Haus Labs, Makeup by Mario, Merit Beauty, Tower 28 and Yepoda—alongside a dedicated "Hot on Social" merchandising table highlighting viral brands.

Woman in mauve jacket with hand to face, contemplative expression against white background

Rhode Goes Pan-European: Sephora Expansion Marks Record-Breaking Next Chapter in Global Retail Push

Rhode is entering its next growth chapter with increased scale—and a clear mandate to globalize.

The New Rules of Winning at Sephora—Category by Category

For brands operating in—or evaluating entry into—the Sephora channel, future growth will depend less on scale and more on clarity, restraint and strategic intent.

Smiling woman holding two orange Ulta Beauty shopping bags in a bright interior

Rare Beauty Expands to Ulta Nationwide in 2026 with Exclusive Products & Charitable Initiative

This marks Rare Beauty’s first retail expansion since the brand launched in 2020.

13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha

Gen Zalpha skincare line Yes Day is targeting across generational lines, giving both Gen Z and Gen Alpha the chance to say "yes" to good skin every day.

Ulta Beauty Acquires Space NK to Challenge Sephora’s Growth in the UK Market

The acquisition comes amid a larger international push, including in Mexico and the Middle East.

Models displaying Bubble's lip balms.

Bubble's Tell All Juicy Secret Lip Balm & the Accessorization of Beauty: Founder Shai Eisenman Talks Gen Z, Lifestyle & More

"For our community, this is about more than looking and feeling good; it’s about self-expression."

Sally Beauty Acquires Assets from Essential Salon Products

The move is expected to benefit the breadth of Sally Beauty's Beauty Systems Group's professional beauty product offerings in the northeast region of the U.S.

CVS Caremark Acquires Longs Drug Stores for $2.9 Billion

The deal, which is expected to reach completion during Q4 2008, will broaden CVS store locations throughout California, Nevada, Arizona and Hawaii...