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Type: Article
Section: Ingredients > Skin Care
'We believe skin transformation can be joyful, and this is an important ethos of the brand,' says Rao.
The Joyful Transformation Behind the Award-winning Parëva Beauty: Science, Transparency and Skin Longevity
"Running a startup feels like stepping into a boxing ring—every day is a mix of strategy, endurance and staying on your feet through unpredictable hits."
Jun 2nd, 2025
A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.
Pro-aging: Gen Alpha to Boomers
Every age cohort of consumer is seeking something slightly different from anti-aging skin care.
Apr 1st, 2024
The 'beautyspan' refers to the duration of one’s skin and hair health/wellness, centering the discussion on holistic, preventive and regenerative strategies, rather than solely aesthetic solutions.
The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)
“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”
Mar 1st, 2024
The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.
Gut Health as Skin Health: Ingredient Trend Tracker
Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.
Feb 1st, 2024
By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.
The Beauty Ingredient Agenda: Longevity x Anti-aging
The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.
Jan 2nd, 2024
Current scientific literature points to “growing evidence that cellular senescence may be an essential mechanism that drives organismal aging,” including in the skin, leading to common issues such as “wrinkling, sagging, dryness or age spots.”
Beauty’s War on Senescence: Ingredient Trend Tracker
Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.
May 29th, 2024
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