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By energizing mitochondria and promoting DNA repair, RejuveNAD is able to make the skin appear eight years younger within 42 days, per clinical studies cited by Mibelle Biochemistry.

Mibelle Biochemistry's RejuveNAD Boosts the Skin's 'Longevity Molecule'

By boosting the "longevity molecule," NAD+, RejuveNAD is able to to optimize cellular processes to simultaneously address "at least" five of the 12 hallmarks of aging.

Silab Longevicell (1)

Silab’s Longevicell Targets Sirtuins, Co-activators for Anti-aging, Longevity Efficacy

The ingredient activates sirtuins 1, 3, 6 and 7, as well as NAD+ and AMPK, boosting mitochondrial activity and mitigating cellular aging processes.

Happy Aging Longevity Shots bottles and box

Happy Aging Pairs Science and Wellness to Boost Skin and General Longevity

A new aging test and ingestible shot point to a new holistic approach to beauty and well-being.

By targeting sirutins, beauty brands have an opportunity to transition from anti-aging to age reversal, per emerging research.

Estée Lauder Dives Into Beauty’s Longevity Era

New research is shifting skin care from anti-aging to age reversal.

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

BASF's Oximony comprises an extract of Lysimachia christinae that is FairWild certified.

BASF Unveils Oximony: An Ingredient for Skin Longevity and Radiance

A 0.25% concentration of the ingredient of the ingredient applied to Chinese volunteers showing common signs of aging showed a 28% improvement in skin fatigue appearance within two weeks of application.

Cosmetic beauty products flatlay including foundation stick, spray bottle, gel capsules, pink blush, and lip tint on pink background

9 in-cosmetics Global Show Floor Highlights: Sneak Preview

According to a recent report by Kline & Company, innovations in areas like infrared saunas, cold plunges, cryotherapy, IV therapy, red light therapy, and wearable tech are meeting consumer demand for long-term health benefits.

The Future of Wellness: A Shift Toward Longevity and Preventative Care

As interest in preventative care and longevity rises, 2025 is set to see increased investments in these sectors.

By decoding the hallmarks of aging, L'Oreal believes it can usher in a new era of beauty, one that focuses on root causes.

L'Oreal Previews the Future of Skin and Hair Longevity

From emerging diagnostics and ingredients to new launches, the beauty giant offers a view of beauty's future.

Body skin care is booming, defying softness in other categories.

Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)

According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.

Screenshot 20250411 121124 Editor Lite

12 Top Trends and Buzzwords in Beauty at In-Cosmetics 2025

Here's a quick rundown of the top trends in beauty ingredients and concepts we saw at In-Cosmetics Global 2025; and this is just a sampling.

Ingredient stories and discoveries still dominate the consumer search for that ‘next great’ product because ingredients are still the star of the show.

Beauty Ingredients in 2025: What Consumers Want and the Trends Driving Innovation

Beauty consumers prioritize trusted skin care ingredients alongside trendy innovations. Ingredient trends, biotech advancements, and clear marketing claims play a key role in building trust.

From Silab’s Longevicell, which harnesses the rejuvenating power of myrtle leaves to target cellular mechanisms for longevity, to Evolved By Nature's Activated Silk KDF-β peptide, designed to combat modern environmental stressors, these advancements are setting new standards in skin care ingredients.

Revolutionizing Skin Care: Innovative Ingredients Transforming Anti-Aging and Skin Health

Exploring the science, benefits, and sustainability behind these advanced ingredients, offering a closer look at how they address key skin concerns like aging, oxidative stress, and damage repair.

Parëva Beauty Brings 'Radical Transparency' to the Longevity Boom

All SKUs are broken down on The (F)actuals, the brand's disclosure program, which shares both formulation details and product testing results to arm consumers with more in-depth information.

How can brands of every price point innovate to break through the skin care category’s malaise?

How Skin Care Can Escape Its Innovation Slump

The skin care market is undergoing a shift as consumers seek innovative and effective products that deliver long-term benefits. Brands must adapt to evolving consumer preferences by prioritizing longevity, medicalization and personalization.

All latest innovations in longevity, radiance, and sustainable beauty solutions - all in one place.

How These Star Ingredients Are Setting New Standards in Beauty

This report highlights star ingredients driving the skin longevity phenomenon, among others, and redefining standards for beauty.