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Type: Article
Section: Brands & Products > Business Services
Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.
Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game
“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."
May 5th, 2025
Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.
The Misleading Beauty Befores and Afters That Even the Pros Miss
There are many variables that can and should be controlled, and good studios will always provide both a full-face image and close crops.
May 6th, 2025
Three MaquillAR projects: 1. AR effect for Valde Beauty; 2. AR effect for Val Garland, model: Fallon Havanna; 3. AR effect for Submission Beauty, model and founder: Zenia Jaeger.
Beauty’s Augmented Reality Future
The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.
Aug 12th, 2024
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