Search Global Cosmetic Industry: Page 53

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Type: Article
The Face of Change: Social Media's Impact on Beauty Branding
The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.
Sep 5th, 2008
A More Colorful Shelf Presence
Staying ahead of color trends and forging new technologies and techniques leads to packaging with the greatest shelf impact.
Aug 28th, 2008
Counteract Counterfeits
Counterfeiting is a growing industry unto itself, and while stemming the tide grows increasingly difficult, there are steps a company can take to help safeguard its valuable IP and branding.
Aug 26th, 2008
State of the Industry
Despite some regional bright spots in 2008–2009, sharp declines in major beauty markets dragged down overall growth globally.
Jun 3rd, 2010
Skin Delivery Capsules Banner
[video] Cosmetic Victories 2021 Winner Profile: Sustainable Smart Delivery Capsules
Smart Delivery Capsules are based on green chemistry and carry active compounds to the stratum corneum. This innovation won the Industry Prize in the 2021 Cosmetic Victories competition. Read on to learn why.
Apr 13th, 2021
According to Euromonitor International’s Voice of Consumer, Beauty Survey 2023, Chinese beauty consumers embrace beauty devices at a higher rate than the global average. Electric facial toners, for example, were used at home by almost 17% of Chinese beauty consumers—up from 13% in 2020.
Lessons from China’s Beauty Tech Market
Overall market competition will gradually shift from marketing and price competition to product innovation and scientific validation.
Apr 22nd, 2024
Building Shampoo
An examination of the ingredient components of shampoo, their function and examples of brands’ methods of differentiating through their use of ingredients.
Mar 2nd, 2012
Marc Rosen with Sheherazade Chamlou, vice president of sales and marketing, perfumery division, SGD North America; and Peter Acerra, president and CEO, SGD, North America, Inc.; at the November 2011 launch of Rosen's 'Glamour Icons—Perfume Bottle Design' book.
Marc Rosen Launches Book in New York City
"Glamour Icons—Perfume Bottle Design" recognizes and celebrates perfume bottle design as an art form, and traces the resonant history of fragrance and its myriad and diverse packaging through the stories of glamourous individuals, personalities and fashion.
Nov 9th, 2011
Learning From France’s Savvy Beauty Consumers
How consumer insights gleaned from French consumers impact packaging decisions and strategies.
Mar 7th, 2011
For something to become a trend, it has to be shared quickly, broadly and almost indiscriminately.
How to Start Your Own Beauty Trends
Brands should take charge to dominate their sector of the industry.
Mar 15th, 2021
Urban Decay grew its value share of premium color cosmetics in the United States by riding a wave of extravagant makeup palettes and “vaults” that targeted the passionate and brand-devoted, making them less imitable.
Color Out Loud: Emotionally Invested
The makeup purchase becomes an experience in itself.
Mar 30th, 2017
Overcoming Social Media's Steep Learning Curve
Delivering strong social content that reinforces core beauty brand strategies and messages.
May 4th, 2015
Blurring the Boundaries: Shifts in Beauty Retailing
Retailers at both the top and bottom end of the price scale have adjusted their strategies in response to the consumer trend for shopping, blurring the boundaries between typically mass and typically premium channels.
Nov 12th, 2010
Trade Routes: The Rising Price of Sameness Fatigue
Companies must introduce change into product lines and procedures to achieve innovative results.
Aug 28th, 2008
Latin Beat: Colgate to Invest in Argentina
The beauty market continues significant investment in the Latin American market, while regional brands eye foreign markets.
Aug 26th, 2008
London Glam: Companies Eye Innovation and Growing Markets
London Glam once again heads across the channel to discover innovations from French suppliers, explore marketing during Fashion Week London and steal a glimpse at Greek developments.
Aug 8th, 2008
Latin Beat: Colgate to Invest in Argentina
The beauty market continues significant investment in the Latin American market, while regional brands eye foreign markets.
Aug 8th, 2008
Mary Kay Expands Footprint; Products in India
Growing interest from male consumers and in targeted products adds to drivers of this already dynamic market.
Aug 31st, 2010
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