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News
New Report Reveals How Beauty Brands Are Catering to Online Shoppers
A study from digital marketing firm PM Digital shows Avon and Mary Kay have captured 20% of line market share of tradition web traffic—over Olay, Maybelline, MAC Cosmetics, CoverGirl and e.l.f. Cosmetics.
Color Cosmetics
e.l.f. Launches "Beauty At All Ages 2014" Model Search
This year's contest will once again feature YouTube beauty guru Megan Parken, of the MeganHeartsMakeup channel, along with model and beauty guru Cassandra Bankson, of the DiamondsandHeels14 channel, as special hosts.
News
e.l.f. Cosmetics Welcomes New Leadership Team
With its recent majority acquisition by TPG Growth, e.l.f. Cosmetics is shaking up its leadership teams.
Color Cosmetics
Equity Platform Acquires Majority Stake in e.l.f. Cosmetics
The growth equity investment company plans to help accelerate the beauty brand's growth.
Ingredients
Beauty Thought Leaders Discuss Brand Storytelling, Innovation at BBR9
At the 9th edition of Mazur Group's Beauty Biz Roundable (BBR), beauty industry leaders met, mingled, presented and discussed a variety of industry-relevant topics, including growing distribution, evolving products, ingredients and much more.
Color Cosmetics
CITY Award Finalists Announced
Winners will be announced at an event in New York on June 20.
News
Word-of-mouth Marketing Will Change Your Business
Word-of-mouth (WOM) marketing is no longer merely “nice to have.” The convergence of communication speed with the vast array of social media options is making WOM a driving force behind every brand.
Event Coverage
2009 ICMAD Cosmetic Innovators of The Year Announced
Award recognizes innovations that independent companies bring to the beauty industry.
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