Search Global Cosmetic Industry

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365 Days of SPF: Sun Care Shines Year-Round

Growing consumer awareness opens up opportunities beyond traditional seasonal and format conventions.

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Beauty Shines on Time's List of the 100 Most Influential Companies in 2025

L’Oréal was recognized for its science-driven approach and strategic acquisitions like CeraVe and La Roche-Posay.

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

Guestlist Sneak Peek: Who's Coming to Beauty Accelerate? 👀

From global leaders like L’Oreal, Estée Lauder and Supergoop! to innovative disruptors like Olaplex, KORA Organics, and Danessa Myricks Beauty, the best in the industry will be there.

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

E.L.F. Beauty fiscal results Q2 2025.

E.L.F. Beauty Q2 Fiscal 2025 Results, Plans to Expand into Dollar General

The overall outlook for net sales for full-year 2025 is 28-30% year-over-year, compared to the previously expected 25-27% increase.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

e.l.f. Cosmetics launches in Sephora Mexico in-store and online, democratizing access to “Holy Grails” at extraordinary prices.

E.L.F. Cosmetics Launches in Sephora Mexico

Beauty industry mogul E.L.F. Cosmetics are expanding into Mexico with new Sephora partnership.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

Megan Stalter stars in new E.L.F. Skin campaign 'Divine Skintervention'

E.L.F. Skin’s Largest Brand Campaign To Date, “Divine Skintervention,” Targets Skin Care Sinners

E.L.F. Skin launches a brand new campaign that is the brands largest to date, called "Divine Skintervention."

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

Key skin care concerns found among “moderate” users of color cosmetics include acne, dry patches and dark circles, according to the Mintel report.

4 Ways to Accelerate Makeup’s 2024 Momentum

The makeup sector is coming off a strong year; hybrid, high-performance and multifunctional products may be the answer for maintaining the growth curve.

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Clinique Labs Can't Slip Past 'Oil-free' False Advert Suit

On Nov. 15, an Illinois federal judge did not free the company of the recent false advertising suit; although it did dismiss some of the plaintiff's claims related to products she did not purchase. The case remains pending.

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J&J, Walgreens-Boots, L'Oréal, Maybelline and E.L.F. Named in 'Oil-free' False Advert Suits

A series of legal complaints has been filed alleging that cosmetic products are not oil-free as claimed. Its products among them, J&J recently appealed to the court to dismiss the charges due to unfounded injury and a misinterpretation of what constitutes "oils."

Social media app TikTok is facing potential bans in more countries.

Tik Tok and Other Chinese Tech in Geopolitical Crosshairs

Beauty's hot new go-to platform is under pressure.

Mandy Fields has held several leadership positions in finance and is currently e.l.f. Beauty's CFO.

e.l.f. Beauty CFO Mandy Fields Earns 2020 Women Worth Watching Award

“I’m truly honored to have received this award, alongside a list of incredible women who are leading their respective industries and paving the way for younger generations,” Mandy Fields said.

Photo courtesy e.l.f. Cosmetics' Instagram (@elfcosmetics)

e.l.f. Beauty Confirms Director Nominations, Opposes Proxy Contest

Marathon Partners Equity Management submitted nominations of three candidates for the board of directors; however, e.l.f. Beauty identified its consistency in delivering total shareholder return of nearly 100%.