Search Global Cosmetic Industry

Rhode Takes Its Biggest Retail Step Yet, Putting e.l.f.’s Acquisition Strategy on Display

The European expansion matters beyond Rhode itself because e.l.f. is increasingly relying on a portfolio of brands and international markets rather than e.l.f. Cosmetics alone to drive growth.

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

Woman applying lip gloss while recording makeup tutorial with ring light in minimalist studio

Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth

Woman in mauve jacket with hand to face, contemplative expression against white background

Rhode Goes Pan-European: Sephora Expansion Marks Record-Breaking Next Chapter in Global Retail Push

Rhode is entering its next growth chapter with increased scale—and a clear mandate to globalize.

Two white spray bottles labeled 'Original Product' and 'Product Dupe' side by side on dark surface

Dupe Culture Meets the Courtroom

What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.

H&M clothing store with glass windows displaying blue and white fashion merchandise

H&M x e.l.f. Enter Fragrance at Peak Momentum—Turning Hero Makeup into Scented IP

For the first nine months of 2025, fragrance emerged as one of the strongest categories across the mass and prestige channels.

Teens preparing for photoshoot with camera and makeup in studio space

Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites

Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

Naturium Brings Accessibly Priced, Clinically Effective Skin Care to Ulta Beauty Nationwide

The partnership will deliver clinically effective products, in line with current trends toward efficacy, as well as accessible price points amid relatively modest mass skin care growth.

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

ulta beauty is driving growth in beauty

Why Ulta is Growing + Beauty Retailer Announces Mexico Expansion & Q4, Full-year 2023 Sales

Dave Kimbell, chief executive officer of Ulta shared, “International expansion represents an incremental, long-term opportunity for Ulta Beauty to extend our reach and leverage our differentiated value proposition."

“Keys Soulcare is a celebration of individuality, spirituality and loving your whole self,” said Kory Marchisotto, president, Keys Soulcare. “By unveiling our Amazon Premium Beauty store, we are able to introduce our empowering philosophy and highly efficacious, clinically proven formulas to a new, diverse audience–welcoming them into an immersive shopping experience that uplifts and inspires you to discover the beauty within yourself.”

Keys Soulcare Debuts on Amazon with New Squalane Facial Oil

The Keys Soulcare store features an Offering Selector to help consumers develop a "customized Soulcare ritual based on skin type and favorite affirmations."

Ulta Beauty continues to add new brands as it revamps its rewards program.

Ulta Beauty Revamps Rewards Program & Adds AF94 Makeup Range

The revamped rewards system comes amid a slew of new brand introductions, including OleHenriksen, Charlotte Tilbury and, now, AF94, from musician Halsey, who also founded About-Face.

Mass makeup, fragrance and skin care drove gains for Ulta Beauty in Q3 2023.

Decoding Ulta Q3, 9-month 2023 Sales + New CFO

"As we look to the future, the outlook for the beauty category is bright."

While Ulta Beauty and Kohl's overall results in Q2 2023 couldn't be more different, both retailers' latest investor calls reveal the universal strength of beauty.

The Top Brands & Trends Driving Growth at Ulta Beauty & Sephora at Kohl's

Kohl's CEO Tom Kingsbury said, "Sephora at Kohl's continues to exceed our expectations, driving a total beauty sales increase of nearly 90% year over year."

Color cosmetics spending leapt 32% year-over-year, totaling $123, surpassing skin care for the first time since 2020.

Teen Survey Reveals Gen Z's Beauty Spend Growing

Color cosmetics have eclipsed the skin care sector for the first time since 2020.

In light of these results Ulta Beauty is anticipating 2023 net sales of $10.95-11.05 billion, representing sales growth of 4-5%. It also anticipates opening 25-30 net new stores.

Ulta Beauty's 2022 Annual Revenue Surpasses $10B for First Time

In light of these results, Ulta Beauty is anticipating 2023 net sales of $10.95-11.05 billion, representing sales growth of 4-5%. It also anticipates opening 25-30 net new stores.