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Rhode Takes Its Biggest Retail Step Yet, Putting e.l.f.’s Acquisition Strategy on Display

The European expansion matters beyond Rhode itself because e.l.f. is increasingly relying on a portfolio of brands and international markets rather than e.l.f. Cosmetics alone to drive growth.

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

e.l.f. cosmetics collection featuring pink lip gloss, burgundy nail polish, and hydrating cream on gradient background

e.l.f. Is Still Growing Fast—But the Growth Engine Is Changing

If e.l.f. can sustain that trajectory while converting its broader portfolio into operating leverage, the company will have moved into a new phase.

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e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

Early hair test-and-learn drops reportedly saw 96% positive sentiment and high new-to-brand conversion

Woman holding burgundy Rhode skincare product at the beach under clear blue sky

Rhode Pushes Global Growth as e.l.f.’s Star Acquisition Expands into Latin America

CEO Tarang Amin recently highlighted Rhode and Naturium as key drivers of the company’s “whitespace opportunity” across categories and geographies.

Young woman smiling while painting a wooden post with an e.l.f. cosmetics brush near a palm tree and lake

e.l.f. Beauty Delivers 35% Q4 Growth, Tops $1.6B FY Sales as rhode & Naturium Drive Portfolio Surge

e.l.f. Beauty is forecasting 2027 net sales of $1.835-1.865 billion (12–14% growth).

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Rhode Goes Pan-European: Sephora Expansion Marks Record-Breaking Next Chapter in Global Retail Push

Rhode is entering its next growth chapter with increased scale—and a clear mandate to globalize.

Two white spray bottles labeled 'Original Product' and 'Product Dupe' side by side on dark surface

Dupe Culture Meets the Courtroom

What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.

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e.l.f. Beauty Posts 38% Q3 Growth, Lifts FY26 Outlook as rhode Fuels International Momentum

A standout contributor to the quarter was rhode’s record-breaking launch at Sephora in the U.K., which management cited as a key highlight alongside continued U.S. momentum.

Smiling woman holding Venus razor package with Team USA Olympic branding

Ulta Beauty Formalizes Its Playbook as Beauty-Sports Partnerships Go Pro

The strategy reflects a broader recalibration underway across beauty: sports partnerships are no longer about visibility alone.

H&M clothing store with glass windows displaying blue and white fashion merchandise

H&M x e.l.f. Enter Fragrance at Peak Momentum—Turning Hero Makeup into Scented IP

For the first nine months of 2025, fragrance emerged as one of the strongest categories across the mass and prestige channels.

Model with vibrant orange eyeshadow holding a red perfume bottle against orange background

Megadeals, Fragrance Frenzies and the Gen Z Wallet: Your 2026 Beauty M&A Playbook

Alexandre Terseleer, a partner at Kearney, unpacks the latest beauty M&A trends.

Smiling customers making a purchase at a pastel-colored cosmetic store counter

Cosmetify's 2025 Q3 Index Ranks Huda Beauty and Kylie Cosmetics as Top Beauty Brands

In Q3 2025, Huda Beauty continues its reign at the top of the leaderboard, while Kylie Cosmetics storms onto the Index as a new entry in second place.

Assorted skincare and cosmetic bottles, jars, and containers in purple and metallic tones

Which Beauty Brands Are Ripe for Acquisition in 2026?

In 2026, companies will seek brands with a more disciplined and surgical environment focused on biotech, R&D capabilities, high-growth indies and corporate divestitures, rather than simply pursuing scale.

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The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?

Insight platform [cafeteria] listened to 2,100+ of its teen and Gen Z users to curate 335 hours of insights about 270+ beauty brands and behaviors to find what's driving these next-gen shoppers.

Makeup artist arranging cosmetic products on shelves with foundation and lipstick tubes

e.l.f. Beauty's Three Months Sales at $343.9 Million, Projected 18-20% Increase in 2026

e.l.f. Beauty has released its Q2 results for three and six months ended September 30, 2025, totaling $343.9 million for the first three months.

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365 Days of SPF: Sun Care Shines Year-Round

Growing consumer awareness opens up opportunities beyond traditional seasonal and format conventions.

Teens preparing for photoshoot with camera and makeup in studio space

Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites

Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.