Search Global Cosmetic Industry

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Survey Says: Social Media Has A Say in Teen Beauty

For teens, digital engagement stands at the forefront of their spending decisions.

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Ulta Beauty Formalizes Its Playbook as Beauty-Sports Partnerships Go Pro

The strategy reflects a broader recalibration underway across beauty: sports partnerships are no longer about visibility alone.

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Megadeals, Fragrance Frenzies and the Gen Z Wallet: Your 2026 Beauty M&A Playbook

Alexandre Terseleer, a partner at Kearney, unpacks the latest beauty M&A trends.

Smiling customers making a purchase at a pastel-colored cosmetic store counter

Cosmetify's 2025 Q3 Index Ranks Huda Beauty and Kylie Cosmetics as Top Beauty Brands

In Q3 2025, Huda Beauty continues its reign at the top of the leaderboard, while Kylie Cosmetics storms onto the Index as a new entry in second place.

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The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?

Insight platform [cafeteria] listened to 2,100+ of its teen and Gen Z users to curate 335 hours of insights about 270+ beauty brands and behaviors to find what's driving these next-gen shoppers.

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365 Days of SPF: Sun Care Shines Year-Round

Growing consumer awareness opens up opportunities beyond traditional seasonal and format conventions.

Teens preparing for photoshoot with camera and makeup in studio space

Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites

Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.

Teen beauty spending has hit new highs, but the vast majority have a pessimistic outlook on the economy.

US Teen Beauty Spend Hits New Record. Their Economic Worries Are Spiking, Too.

New data shows that just a handful of brands have a 20% or greater share of teen preference in their categories, including e.l.f. in color cosmetics, Bath & Body Works in fragrance (which is undergoing something of a comeback) and CeraVe in skin care.

Research shows 45% of Gen Z and 50% of millennials are willing to stop using beauty brands that fail to prioritize inclusivity or social responsibility.

'Inclusivity is Good for Business. Period.' New SeeMe Index Data Reveals Beauty's Top Performers

"At a time when DEI faces increasing hostility and backlash, brand inclusivity is more important than ever," says Asha Shivaji, CEO and co-founder of the SeeMe Index.

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

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Top 25 Beauty Brands in Influencer Marketing

According to Traackr, a provider of influencer marketing software, the below 25 beauty brands in the United States, United Kingdom, and France are paving the way in influencer marketing.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

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Gen Z Teens Are Spending More on Beauty

Results from Piper Sandler's 48th Annual "Taking Stock With Teens" reflect a growing increase in spending among American Gen Z consumers.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.