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Holistic wellness and body care are two of the hottest categories in the greater beauty space. During Beauty Accelerate's, Sakara Life x MAËLYS: Category-defining Buzz Brands, two experts—Tierney Wilson, CMO of Sakara (right), and Jessie Reder, SVP of product development and regulatory at MAËLYS (left)—will sit down to discuss the keys to their brands' category-defining successes and address questions from a live audience.

From Holistic Wellness to Body Care Innovation: Lessons from Sakara Life and MAËLYS [PROGRAM UPDATE]

This will be a rare opportunity for attendees to hear directly from two buzzy brands that can offer insights for R&D and marketing innovation at any scale.

With more than 2,700 business meetings and $1.2 million in deals closed during the event, plus $19.2 million projected in the coming year, Brazil’s impact on the global beauty market continues to grow.

Brazilian Beauty Brands Shine Globally with Innovation and Sustainability at in-cosmetics 2025

With more than 2,700 business meetings and $1.2 million in deals closed during the event, plus $19.2 million projected in the coming year, Brazil’s impact on the global beauty market continues to grow.

Lip plumping products (16%), lash extensions/false lashes (15%), skin-friendly foundations (13%; specifically stick foundation), eyeliner or brow stickers/stamps (11%), and brow pomade (10%) topped the list of new makeup product types tried by consumers for the first time in 2022; photo by Good Faces at Unsplash.

What Consumers Want from Beauty in 2023

The Benchmarking Company, through quantitative primary research studies spanning March to October 2022, asked thousands of U.S. female-identifying beauty buyers to share their views on new products.

Euromonitor International’s Voice of the Consumer: Beauty Survey shows that 20% of U.S. male consumers voted “skin care is an important priority for me” as a common reason for purchasing skin care products.

The 2024 US Male Skin Care Agenda

Digital engagement, targeted care, celebrity brands and emerging concerns are reshaping a vibrant category.

Olay Ultra Rich Day Cream

Read the Label: Olay Regenerist–Ultra Rich Day Cream

This "Read the Label" analyzes Olay Regenerist's Ultra Rich Day Cream, which is said to provide intense hydration for 24 hr, repair the skin barrier and more to promote healthier skin. The product features ingredients such as niacinamide, dimethicone, paraffin and more.

What happened at Cosmoprof NA this year?

Top Trends Spotted at Cosmoprof North America

A rundown of the highlights, from vitamin A to gold to CBD and hemp and beyond.

Culture, age and other factors may impact the skin care decisions women make throughout their lives.

5 Drivers of Multicultural Skin Care

Nine North American women discuss the cultural, generational, sociological and other aspects impacting their routines.

woman turned looking over shoulder soft bob haircut

Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond

The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.

Skin Care's Multifaceted Evolution

Although conflicting trends continue to shape the category, skin care remains vibrant—and is approaching $100 billion in global sales.

Claims are a vital way in which brands communicate the benefits of a product to the consumer.

Claims in the Indie Brand Era

Part 3 of a 4-part series: understanding the market dynamics that drive beauty claims.

Navigating Through Anti-aging Ingredients

With the myriad of anti-aging options out there, it can be difficult to sort out what is right for your brand.

The report provides an analysis of consumer ingredient considerations and trends through Google search, which found the top ingredients by safety concern, top ingredients of the year and top ingredients searched alongside skin concerns.

Deciem x Spate Release 'Misconceptions Across Ingredients' Report

The report provides an analysis of consumer Google searches for top concerning ingredients of the year, as well as by specific safety concerns and those searched alongside specific skin concerns.

David Steinberg discussed preservatives and particularly, preservative regulations in the U.S., Canada and the EU; their usage in products; and how the outlook on preservatives impacted the cosmetic industry.

Midwest SCC Outlines Preservative Formulating and Regulations

At the May 2021 Midwest SCC virtual meeting, David Steinberg discussed preservatives; particularly regulations in the U.S., Canada and the EU, as well as their use in products and how the outlook on preservatives impacts the cosmetic industry.

L’Oreal-backed Deinde Taps Biotech Naringenin to Target Inflammaging & Skin Longevity

"We think what’s next in skin care will be a shift in the industry to focus on sustaining skin health and promoting the longevity of healthy skin, a different philosophy from anti-aging skin care."

Antiaging may receive the most press coverage in the skin care market, but the specialty segment has fostered noteworthy and game-changing innovations.

Specialty Skin Care Makes Multiple Claims

Antiaging may receive the most press coverage in the skin care market, but the specialty segment—including products that target scars, acne, stretch marks and cellulite—has fostered noteworthy and game-changing innovations.

Kenvue Skin Care Research Findings Aad 2024 Microbiome Adobe Stock 586841786

Kenvue Drives Home the Clinical Efficacy Message, Uncovers Microbiome, Lipids, TXA, Acne and Other Findings

Kenvue highlighted 22 clinical findings from studies presented at this year's AAD. Topics included oats and the microbiome, NMF + lipids for a skin barrier boost, ZnO skin protection, acne care hydrocolloid patches, TXA + niacinamide, anti-aging and more.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

In 2022, Lignopure commissioned the first GMP-compliant plant for lignin conversion, reportedly achieving the ability to recycle 90,000 kg of lignin annually.

Beauty Alternatives: Ingredient Trends

From upcycled technologies to improved oil-in water formulations, emerging ingredients are taking beauty to the next level.

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