WHP Global (WHP) announced the expansion of the Joseph Abboud brand into the self-care market with the launch of a men's grooming line and fragrance collection. WHP recently entered into a long-term license agreement with A.P. Deauville to design, develop and distribute a full collection of men's bath, body care and grooming products. In addition, WHP signed a worldwide licensing agreement with 3B International LLC to produce and distribute a new line of Joseph Abboud fragrances.
American men's fashion brand, Joseph Abboud was founded in 1987 to deliver a modern take on heritage ready-to-wear and customized menswear.
The new collections will launch in Spring 2022. Joseph Abboud Grooming products is set to feature a selection of hair, face and body washes will be carried in select department stores, e-commerce and specialty retailers throughout the United States and Canada. Joseph Abboud fragrance will debut with four eau de parfums in select department stores, e-commerce and specialty retailers nationwide.
Stanley Silverstein, chief commercial officer at WHP Global, owner of the Joseph Abboud brand stated, "We are thrilled to bring Joseph Abboud into the men's beauty market and grow our network of best-in-class partners with the addition of 3B International and A.P. Deauville. With two new collections launching this spring and a flourishing global men's apparel business, we are demonstrating our commitment to bringing the Joseph Abboud customer an even more personalized brand experience to support their multifaceted lifestyle."
3B International's executive vice president, Mike Kewer, said, "The Joseph Abboud brand holds so much heritage and style that translates seamlessly to the fragrance industry. We are excited to work with the WHP Global team to launch four new prestige fragrances and deliver a scent for every man and occasion through this collection."
Fred Horowitz, chairman and CEO at A.P. Deauville, added, "Joseph Abboud is an iconic American brand with a legacy of leadership in the men's fashion category and we are thrilled to bring more than 20 years of experience in beauty and grooming to launch Joseph Abboud as a leading men's beauty brand."