Kayali Takes Fragrance Layering Beyond the Bottle

The four-piece launch includes Silk Soufflé Body Cream and Cashmere Kiss Lip Balm in the two Yum scents. The body cream is formulated with oils including date seed, pomegranate, sesame, almond, moringa and olive, while the lip balm is designed to provide an emollient-rich treatment. The Boujee Marshmallow lip balm also provides a subtle pink tint.KayaliKayali is taking its signature fragrance-layering strategy into body and lip care.

The brand, founded by Mona Kattan, has launched the Yum Lip & Body Collection, marking its first expansion beyond fragrance into adjacent beauty categories. The collection translates two of Kayali’s best-known gourmand fragrances—Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81—into body and lip products.

The four-piece launch includes Silk Soufflé Body Cream and Cashmere Kiss Lip Balm in the two Yum scents. The body cream is formulated with oils including date seed, pomegranate, sesame, almond, moringa and olive, while the lip balm is designed to provide an emollient-rich treatment. The Boujee Marshmallow lip balm also provides a subtle pink tint.

The move extends Kayali’s core proposition—layering fragrance to create a personalized scent experience—from perfume application into a broader body-care ritual. Consumers can use the products on their own or layer them with the corresponding Eau de Parfum, effectively creating multiple points of fragrance engagement throughout the routine.

That makes the launch notable beyond the individual products. Rather than treating body care as a separate category, Kayali is using its existing fragrance franchises as the foundation for expansion.

The strategy also gives the brand an opportunity to increase consumer interaction with its best-known scents while creating new occasions for purchase and layering.

Kattan said the collection was developed in response to consumer feedback, with the Yum franchise selected because of its popularity and the strong following around its gourmand profiles. She also indicated that the lip and body launch is the beginning of further expansion beyond the bottle.

For Kayali, the next phase is about turning a fragrance franchise into a multisensory beauty ecosystem—one layer at a time.