All-day fun in the sun is now possible without post-sun regrets. SONNI is the first skincare brand designed exclusively for life in the sun. It launched its debut prestige mineral-based suncare system on October 1st, promising to make daily sun protection a seamless, effective experience that gives consumers more time to enjoy what they love in the sun—without the white cast.
By 2030, mineral SPF is projected to double to $8.9 billion globally. This demand is backed by an increasing demand for cleaner, more effective and more wearable sun protection. SONNI is meeting this demand by removing daily-use barriers and improving texture, finish and feel to improve consumer experience.
“We’re on a mission to change how people see suncare—from something you have to do to something you want to do,” said Megan Black, Founder & CEO of SONNI. “For too long, mineral SPF has come with trade-offs, including heavy textures, chalky finishes and products people didn’t enjoy. SONNI is redefining that with prestige mineral-based SPF formulas that layer seamlessly and feel like skincare, so daily sun protection becomes second nature.”
“We built SONNI as a complete system that truly works for everyone,” said Eliana Field-Marsham, Co-Founder & COO of SONNI. “Our formulas are designed to blend in across all skin tones and genders, feel good on every skin type and create a daily rhythm that protects and restores skin from sun up to sun down.”
SONNI’s launch follows the development of other sunscreen solutions like Symrise, innovating higher-performance protection and patent-pending ingredients to improve user satisfaction without compromise. It also intersects with the FDA’s crackdown on sunscreens over unapproved product formats and the presence of “hidden” actives without proper labeling.
It’s increasingly apparent that as suncare becomes a non-negotiable step in consumers’ daily routine, more brand innovation is required to satisfy the diverse needs of sunscreen users, calling for increased transparency and effectiveness across products.
