Alexis Perakis-Valat will be appointed CEO of L’Oréal USA and president, North America, succeeding David Greenberg. L'Oreal
- Fabrice Megarbane will become president of the consumer products division, succeeding Perakis-Valat.
- Vianney Derville will be appointed chief growth officer, succeeding Megarbane.
- Emmanuel Goulin will take on the role of president of Europe, succeeding Derville.
- Eva Yu will become president of travel retail, succeeding Goulin, and will join the group’s extended executive committee.
Greenberg, with more than 32 years at L'Oréal, has held key leadership roles, contributing to the Group's market leadership in the United States, per the company, making the market its top growth driver for three consecutive years and achieving €10 billion in sales in 2022.
He played a pivotal role in growing the professional products division and expanding American brands like NYX, Essie, Matrix and ColorWow globally. Greenberg also led major projects, including a €140M research center in New Jersey, NYC headquarters renovation, and new offices in California.
Perakis-Valat, president of L’Oréal’s consumer products division since 2016, has played a key role in the company’s global success, driving sales growth from €12 billion to €16 billion while boosting profitability and brand investment. With a career spanning key leadership roles in markets like China, France and Germany, he has spearheaded digital transformations, strengthened brand equity, and expanded into new growth areas such as Mixa in Europe and 3CE in Asia. Under his leadership, the division reached more than 1 billion consumers globally and achieved significant growth, particularly in emerging markets with high double-digit acceleration.
Commenting on this appointment, Nicolas Hieronimus, CEO of L’Oréal Group, said, “David’s transformative leadership as CEO of L’Oréal USA and president of North America, has been truly exceptional, marked by outstanding business results, a keen eye for emerging trends and a passion for his people. This newly created role of Chairman of L’Oréal USA underscores the strategic importance of the US market for our future growth. David is uniquely positioned to take on this role, having consistently reinforced our beauty industry leadership, through engaging with key public affairs stakeholders and his recent tenure as board chair of PCPC.”
Hieronimus added, “Alexis’s career is a testament to transformative leadership and strategic acumen. Since 2016, his vision and drive have fundamentally reshaped our Consumer Products Division, democratizing beauty, accelerating growth, and igniting double-digit acceleration in emerging markets. His unwavering commitment to brand equity, innovation, and sales and marketing excellence, makes him the perfect choice to lead the L’Oréal USA and North America business to new heights.”
